• by Ray Schultz , March 27, 2020

MoEngage, a customer engagement and retention platform, is working with Vidora, a provider AI-driven predictions for business teams, to help enterprise brands personalize customer engagement and predict results.

The strategic partnership will allow MoEngage clients to run AI predictions on customer engagement, purchase and churn behavior biased on stream of behavioral and user data, MoEngage says.

This will help brands engage customers via email, web, in-app messaging, SMS and social channels, while reporting business metrics such as conversion rates and retention.

In addition, the partnership will help companies “automate the end-to-end machine learning pipeline in its entirety,” states Raviteja Dodda, CEO of MoEngage.