Data Ethics Emerges As Central Issue For Marketers, 82% Would Resign Over It
- by Joe Mandese @mp_joemandese, June 1, 2020
Three-quarters of CMOs believe data ethics will become more important to them over the next five years, and and even greater number (82%) would consider leaving their company if it acts unethically in its use of consumer data.
Those are among the findings of a new report from the World …
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