Sony PlayStation And Microsoft Xbox New Consoles To Launch This Year

New versions of two major video game consoles will significantly ramp up TV marketing spend in the coming holiday period -- Sony’s PlayStation and Microsoft XBox.

Sony PlayStation 5 is projected to sell 5 million in unit sales in 2020, with XBox Series X at 3.7 million, according to CNBC data from IDC. Global game console revenues are estimated to hit $54 billion this year.

Over the last six months, Sony PlayStation continues to outspend competitors in major national TV advertising -- $75.7 million from mid-May through mid-November of this year, according to

The Nintendo Switch platform was next at $31.4 million in national TV spend, with Xbox at $10.3 million.

Xbox is delaying the new version of its popular Halo game until next year.

A year ago, over the same time period, PlayStation was at $60 million in national TV spend, followed by Xbox at $40.3 million and Nintendo with $19.7 million.



Overall national TV ad spend for video games, consoles and services during this six-month period was at $151 million for hardware, (software) games and services versus $155 million for the same time period a year ago.

The launches of new consoles comes amid sharply higher at-home entertainment due to the COVID-19 pandemic.

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