MRC Accredits MMI For Display Measurement And Bot Fraud

Digital ad quality and fraud detection firm Method Media Intelligence (MMI) has been granted accreditation by the Media Rating Council for both measurement of display advertising impressions and reporting invalid bot and valid traffic on desktop, mobile web and in-app campaigns.

MMI, which was founded in 2017, has developed and refined its patented methods based on seven years of research and development, and the accreditation represents an important stamp of approval for both digital ad quality control, as well as ad fraud on an impression-by-impression level.

Importantly, MMI’s methodology does no use cookies or PII.



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