Salesforce Launches Digital Platform For Verticals

Salesforce has launched Digital 360 for Industries, a set of apps to help firms in vertical sectors deliver experiences across apps, developer tools and portals. 

The goal is to provide an easy-to-install technology platform, states Shannon Duffy, executive vice president, marketing, Salesforce Digital 360.

Duffy adds that “every company needs to become digital-first, no matter the industry.”

According to Salesforce, the tools include: 

  • Digital 360 for Consumer Goods — This enables grocers to quickly go direct-to-consumer. The apps include Cloud Grocery Toolkit, Picker App, and Timeslot Manager App.
  • Digital 360 for Financial Services — Brands can digitize the insurance journey from getting a quote to paying a claim. The apps include Experience Cloud Apps for Insurance Policyholders and Independent Agents, and Commerce Cloud Insurance Apps and Toolkits,
  • Digital 360 for Public Sector — The new Experience Cloud App enables public sector agencies to digitize the licensing and permitting application, review and approvals lifecycle. 
  • Digital 360 for Healthcare — This features pre-built Patient Journeys, powered by Marketing Cloud. Providers can tailor marketing journeys for different patient groups.
  • Digital 360 for Communications and Media — The Commerce Cloud Toolkit for Salesforce Communications and Media Clouds helps companies launch digital storefronts for mobile, internet and digital media offerings.
  • Digital 360 for Nonprofit — The new Nonprofit Fundraising App can help nonprofit organizations to create a streamlined digital donor experience. Donors can easily log in, view their giving history, update their contact information and securely make donations.  



Clients have given the package high marks. 

Deluxe is using digital platforms to “maintain a customer-first focus for 4.5 million small business customers,” states Mike Mathews, CIO, Deluxe. 

Salesforce has helped the firm quickly launch new digital commerce experiences, build rich content, and deepen relationships via the Small Business Solution Center,” Mathews adds. 

Big Brothers Big Sisters of America is another. 

Jarrod Bell, CTO, BBBSA, says the Salesforce platform facilitates tracking metrics "around utilization and user interaction, with built-in visualization tools like heat maps to identify potential roadblocks and solutions.” 

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