• by Ray Schultz , March 31, 2022

B2B Data Firm MeritB2B has rebranded itself as Anteriad, the company announced today at its PowerB2B Growth Summit in Austin, Texas. 

The move follows the firm’s acquisition of True Influence, a firm devoted to identifying relevant B2B buyer intent signals last November.

The name change was unveiled at the conference as speakers discussed “using best-in-class solutions to take the lead in B2B marketing, a perfect complement to the ethos behind our new positioning,” says Dee Blohm, senior vice president of marketing at Anteriad. This was the firm’s first event since 2019. 

The purchase of True Influence was the company’s third transaction since receiving an equity investment from Mountaingate Capital in mid-2019. In 2020, it acquired Compass Marketing Solutions and 180byTwo. 

Anteriad provides demand generation, marketing cloud technology and intent, programmatic data and audience services, powered by B2B data, it says.