• by Ray Schultz , June 8, 2022

Email sending platform SparkPost has moved to a new stage in its integration with Salesforce Marketing Cloud. 

Marketing Cloud users can access SparkPost’s Competitive Tracker for Salesforce Marketing Cloud, a tool it says can help brands monitor their email performance and review competitors’ campaigns, at Salesforce AppExchange. 

Users benefit from SparkPost’s consumer panel, which allows tracking and reporting on email campaigns sent by almost every major brand, including their frequency, tone and seasonality, with one login, the firm says.  

"By having competitive intelligence at the ready, email marketers will be able to optimize their campaigns and get more ROI out of the ever- important email channel," says Hal Muchnick, senior vice president, commercial at SparkPost.

In addition, Competitive Tracker provides insights on “segmentation strategies, campaign deliverability, engagement results, overlap with competing brands, you’re your standing in the industry,” wrote Steve McElroy, senior product manager, email analytics at SparkPost, in a blog post when the tool was introduced in April. 

SparkPost, a MessageBird company, handles roughly 6 trillion email sends per year, serving such clients as The New York Times, Zillow, Adobe and Booking.com.