Instacart now offers a Mastercard
Credit Card. The company announced a partnership with JP Morgan Chase on Friday, marking its first co-branded credit card. I’m almost tempted to jump in, but I live in the middle of nowhere in
Wyoming without an Instacart delivery service.
Celebrating the launch, Instacart released a multimedia ad campaign — Genius Just Got Geniuser — created in partnership with the
agency Big Spaceship.
Instacart CMO, Laura Jones leads the campaign.
The 30 second spot highlights
how users of the new Instacart Mastercard get 5% cash back on Instacart purchases, $200 Instacart credit, and one year free of Instacart+.
Perks include 2% cash back on restaurants, gas
stations, and select streaming services; and 1% cash back on all other purchases.
The first 10,000 consumers to apply and be approved for the Instacart Mastercard will receive a $200 Instacart
credit and one year of free Instacart+. There’s also travel, roadside assistance, lost luggage reimbursement, and travel accident insurance.
The co-branded campaign will reach
consumers across multiple channels including over-the-top (OTT), online video, digital radio, out of home (OOH), and on Instacart’s and Chase’s owned-and-operated channels including email,
digital, and social.
The campaign includes a first-ever appearance on Times Square billboards in addition to highly trafficked placements at World Trade Center.
Instacart has been busy
marketing its services. At the end of June, the company launched a marketing campaign to support the debut of Instacart+, marking the first campaign to leverage its new brand identity.
A few months ago, in February, the company launched its
first-ever, social integrated Super Bowl campaign, which celebrated those in it for the snacks. The theme, Here for the Snacks, was a collaboration
with top TikTok creators.
And last November, Instacart launched its first-ever integrated brand campaign -- How Homemade is Made.