Bidstack, the in-game advertising and video game monetization platform, announced on Thursday that Jude O’Connor has joined the company from AdColony as chief revenue officer.
O’Connor is tasked with overseeing global revenue and growth in the U.S., a move Bidstack believes will expand its presence in the U.S. market.
Bidstack says that O’Connor is also leading teams across sales, publishing, marketing, and strategy while scaling the company’s local teams and steering a go-to-market strategy centered on educating the U.S. market on Bidstack’s in-game technology.
A 20-year ad-tech professional, O’Connor has joined Bidstack after more than seven years at AdColony, one of the world’s largest mobile gaming monetization platforms. Prior to entering the gaming space, O’Connor worked at internet companies like Yahoo and AOL.
In 2022, the global gaming market as a whole is forecast to generate $196.8 billion.
Mobile games, which make up53% of the market ($103.5 billion)have been the proving ground for the native in-game format, which is being explored by major cross-platform publishers of PC and console titles.
Last month, the IAB and MRC releasedupdated guidelines for the measurement of in-game ads, heralding a new wave of mass adoption. In addition to native in-game ads, Bidstack offers in-menu and rewarded video formats aimed at the 3.2 billion gamers across the globe.
“We’re approaching an inflection point where brands are ready to be part of the immersive, multi-touchpoint experiences that gaming offers at scale,” says O’Connor.
Since launching into in-game advertising in 2017 with Sports Interactive’s Football Manager series, Bidstack has run in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, and works with game publishers such as Codemasters, and Take-Two Interactive.