For the second year in a row, Macy's beloved Thanksgiving Day Parade will be accessible in the metaverse, complete with virtual galleries from five NFT projects.
Fans will have the opportunity to vote for their favorite creators, helping one of their virtual designs become a real high-flying balloon in next year's parade.
“We are excited to bring this spectacle once again to the web3 virtual landscape with a fun experience that empowers our fans, collectors and our highly engaged Discord community,” says Will Coss, executive producer of Macy's Thanksgiving Day Parade.
The metaverse experience will be powered by the OnCyber metaverse available to fans and collectors beginning on Thursday, November 24, at 9am EST.
The virtual Parade can be accessed at macys.com/NFT and is fully accessible on desktop and mobile without the need for a crypto wallet or VR headset.
The metaverse Parade will feature the flight of iconic Macy's Parade balloons from the nine-decade run of the holiday march.
These balloon creations were first featured as collectible NFTs made available last year in celebration of the Macy’s Parade’s 95th Anniversary.
Within the virtual Parade experience, fans can explore five galleries featuring NFT collections from web3 creators Boss Beauties, Cool Cats, gmoney, SupDucks and VeeFriends. Until Sunday, December 4 at 11:59pm EST, fans will have the opportunity to vote for their favorite project with the winner set to become an in-real-life (IRL) balloon in the 97th Macy's Thanksgiving Day Parade in 2023.
The first 100,000 fans who vote will receive a free Macy's digital collectible. No purchase or claim to an NFT collectible is necessary to vote. Official voting rules will be released on Thanksgiving Day.
Collectors will also have the opportunity to mint a virtual gallery pass to receive an OnCyber NFT gallery space, which will be airdropped on December 5. Minting a virtual gallery pass will cost $50, with 100 percent of the purchase price benefitting Big Brothers Big Sisters of America (BBBSA).
By employing NFT technology in this way, Macy's says it is trying to help create a brighter future for young people by fueling mentoring experiences for the long term.
During the voting period, additional votes will be given to NFT collectors who choose to mint and to holders of Macy's 2021 Parade NFTs, with voting power based on the NFT rarity of those collectibles. Holders of NFTs from Boss Beauties, Cool Cats, gmoney, SupDucks and VeeFriends will also receive additional voting power
The Macy's Parade Metaverse/NFT initiative was produced by Macy's in partnership with marketing and ad-agencies Media.Monks and Transparent House.