Most Consumers Are Pessimistic About Economy And Are Spending Less, Study Finds

Consumers are in a downbeat mood — 91% are reducing their spending in response to recent economic conditions, according to How to Engage Consumers In 2023, a study by SheerID. 

Moreover, 70% believe the economy will not improve in the next 12 months, and that jumps to 76% in the U.K. 

Consumers say they are: 

  • Eating out less — 48%
  • Purchasing fewer non-essential items — 45% 
  • Shopping at cheaper brands — 38% 

Those cutting back are spending less on:

  • Craft/Home Improvement Supplies — 72%
  • Takeout/Food Delivery — 62%
  • Electronics — 54% 
  • Gaming — 53%
  • Apparel, Footwear and Accessories — 53% 
  • Furniture — 52%
  • Travel — 51%
  • Software — 50%

Of all consumers, 58% would try a new brand if offered a general discount available to everyone. 

But members of communities — including teachers, military, healthcare workers and first responders — have a different motivation: 66% would try a brand if it offered an exclusive discount for their community.  

Moreover, 83% of community members routinely check to see if a brand is providing an exclusive discount. 

SheerID surveyed more than 4,000 consumers in the U.S. and UK. 

 

 

 

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