Retail Media Networks Are Most Effective With Ads For Deals

by Robert Williams , August 8, 2023

Retailers that sell digital advertising are capturing a growing share of advertising budgets as brands seek to reach consumers when they’re most ready to shop. Almost all (98%) of U.S. internet users shopped on these retail media networks (RMNs) in the past 12 months, according to a survey by ad-verification …

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