Phone makers like Apple, Google and others are racing to add AI technology to their
devices, despite consumer concerns about the technology being embedded in their handsets, according to a new study from Stagwell’s National Research Group.
Per the study,
consumers’ top concerns about AI in mobile apps are: too much AI-generated content on social media (31%); that AI might make decisions without consent (30%); it would be harder to protect
personal data and privacy (30%); it will be easier for people to spread misinformation online (28%); and apps will be misused by scammers and cybercriminals (27%).
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Despite the concerns, 69% anticipate
nearly all smartphones will have integrated AI features within five years, while 75% of users believe apps should disclose when they use AI.
Employees’ top desires for AI are learning new skills,
enhancing productivity and searching for information.
When it comes to marketing AI-powered smartphones, 51% of men would be more likely to purchase a smartphone described as “built for
AI.”
Only
28% of women, however, would be more interested in buying a phone that was “built for AI,” however -- the same number that would be turned off by such marketing.
See more from the study here.