For the new NBA season that will start up in October,
Amazon Prime Video -- with its new contract in hand -- has announced its first sponsorship deal with online gaming company FanDuel.
Financial terms were not disclosed.
The "NBA on
Prime” includes new bet tracking and ‘Odds View’ features for viewers -- especially around a particular game’s key moments.
Amazon says FanDuel will provide
“dynamic betting content” during NBA action accessed via Prime Video.
The Amazon Prime Video/FanDuel partnership will provide “custom content,” including a screen
overlay that will add what the company says is “context to the game and highlights how players and teams are performing relative to betting markets.”
Amazon Prime Video struck an
11-year media rights deal with the NBA, starting this season, to broadcast 66 regular-season games, the Emirates NBA Cup knockout rounds, and Play-In Tournament games.
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Amazon Prime Video will
also get first- and second-round playoff games and Conference Finals in select years, and some international games.
Last year, FanDuel spent $10.4 million on NBA basketball on Warner Bros.
Discovery’s TNT -- with some 249 airings, according to estimates from EDO Ad EnGage.
It spent $1.7 million on ESPN for 75 airings and $760,000 on truTV, with 36 airings.
WBD did
not secure a new deal with the NBA under the new contract. This went to Walt Disney (ESPN/ABC), NBCUniversal (NBA/Peacock) and Amazon (Prime Video).
NBA games will be aired for the first time
on premium streaming platforms Peacock and Amazon Prime Video.
WBD's TNT had a 35-year deal with the NBA. TNT’s longtime NBA analysis show “Inside the NBA” will move to
ESPN/ABC in a licensing deal with Walt Disney.