• by Tanya Gazdik , 6 hours ago

Hyundai recently unveiled new Digital Feature Services (DFS) content featuring a new co-branding deal. 

Starting today, the automaker is partnering with Peanuts to bring customers three exclusive infotainment screen and instrument cluster display themes: “Snoopy Universe,” “Charlie Brown and Friends” and “Road Trip.” 

The Hyundai deal debuts just as Stellantis is ending a short-lived partnership with the Peanuts franchise. It included seven TV and social media spots from GSD&M that launched in September, and a limited-edition line of co-branded merchandise available on the automaker’s Amazon website for a brief time. The Chrysler x Peanuts collection included T-shirts, a sweatshirt, a mug and a tote bag.

Back to Hyundai, the downloadable themes are available through the Hyundai Bluelink store for select Hyundai models, including Ioniq 9 and  Palisade, with expansion planned for new themes and global rollout in 2026.

Hyundai’s display-theme feature allows drivers to customize vehicle screens.  Drivers and passengers alike can take a nostalgic journey through Snoopy’s daily life, watch timeless Peanuts characters and take an adventure-filled American road trip. 

The Peanuts Display Themes will be offered for purchase via Hyundai Motor’s Bluelink Store.

Hyundai’s display theme feature allows drivers to tailor the look and feel of their in-car experience, enhancing both the infotainment and instrument cluster displays.

The introduction of the Peanuts display themes marks the beginning of Hyundai’s plan to continually expand its suite of digital features, even post-purchase. 

Models equipped with the Connected Car Navigation Cockpit (ccNC) and over-the-air software update capabilities will gain access to new themes and advanced digital features through 2025 and beyond. By focusing on personalization, the company aims to redefine the customer journey, offering seamless solutions that evolve alongside drivers’ preferences.

The Peanuts display themes will expand to additional models at a later stage. Hyundai Motor will continue the gradual regional rollout, including to Korea and other global markets.

Stellantis has ended its short-lived deal with Peanuts, which included seven creative spots and a co-branded merchandise line.