Chinese smartphone brand Oppo has selected Stagwell’s Assembly
and Allison Worldwide as its media and PR/influencer agencies respectively for Singapore following a competitive pitch.
Stagwell said the agencies would operate as an
integrated team to service the full marketing funnel.
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The incumbents were not immediately identified and billings on the account were not disclosed.
“The Stagwell team has delivered localized marketing solutions that are highly aligned with Oppo’s global marketing
strategy,” stated Dylan Yu, Oppo Singapore marketing director.
Founded in 2004, Oppo sells a range of smart devices spearheaded by the Find and
Reno mobile phone series. The company operates in more than 70 countries.