This protects media-buying platforms from data breaches that could compromise sensitive campaign data, user information or ad budgets.

The goal, according to the executive order, is "to promote AI innovation and security by working collaboratively with the private sector to modernize government and private sector information systems," as well as to ensure they are kept safe against external threats and "protect American ingenuity and intellectual property from exploitation and theft by adversaries." 

Treasury Secretary Scott Bessent, who said in May that the Treasury Department consulted with banks, will coordinate with AI developers to scan for flaws and develop patches to address vulnerabilities to protect critical infrastructure -- sectors considered vital to the U.S. economy to receive special protection from attacks. These sectors include banks, emergency services and hospitals.

OpenAI and Anthropic reportedly have submitted models for years. The department was known under President Joe Biden as as the U.S. Department of Commerce's Center for AI Standards and Innovation.

Microsoft President and Vice Chair Brad Smith said on Tuesday that the company welcomed the effort.

"This executive order is an important step toward advancing innovation while protecting the security of the American public. We welcome this effort by the Administration," Smith wrote in his X account.