• by Wayne Friedman , 4 hours ago

Fox Corp. says its upfront-selling market deals have been completed, with "strong" results for the 2026-27 TV season.

Media industry executives say the company delivered "single-digit" volume growth for its linear TV networks, and "double-digit" percentage volume growth.

Fox’s free ad-supported streaming television platform Tubi grew volume by double-digit percentages compared to a year ago.

Fox Corp. did not provide specific details.

Jeff Collins, president, advertising sales, marketing and brand partnership for Fox Corp., said in a statement: “Fox delivered another strong upfront performance, reflecting the value of our portfolio across sports, news, entertainment and Tubi.”

Media analysts say strong viewership drawing sports content -- especially the NFL, Major League Baseball, and other sports -- were major contributors to the results.

According to industry analysis, year-over-year advertising category growth came from marketers including entertainment, financial, automotive, pharmaceutical, restaurants, retail, technology, telecommunications.

Fox pulled in total upfront media deals of $2 billion for the 2025-26 TV season for the first time in its history -- a double-digit-percentage increase fom the year before -- according to estimates a year ago.

For the most recent fiscal third quarter of 2026 (the three-month period ending March 31, 2026), the total was $1.56 billion. This was down from the same period a year before -- $2.04 billion, due primarily to Fox airing Super Bowl LIX.

A year ago, Media Dynamics estimated the entire upfront marketplace for the 2025-26 TV season grew 5% to $31 billion for all national broadcast, cable and streaming platforms.

Fox Corp. recently announced it was buying streaming distributor Roku for $22 billion in cash and stock.