• by Joe Mandese , 3 hours ago

As expected, the U.S. ad market continued to surge in July thanks to incremental spending related to the World Cup soccer/football tournament hosted by the U.S., Canada and Mexico.

While not as significant as June's 20.5% expansion in U.S. ad spending, July climbed 11.9% and is expected to rise even further when media buys are finally accounted for in Guideline's database in the months to come.