Frasers Group named M+C Saatchi Talk
as its lead UK agency for SEO and GEO, working across its Sports Direct, Frasers and Flannels stores.
The appointment, by one of the UK’s biggest retail companies, follows a competitive
pitch. Work will bridge the gap between AI-informed search and brand storytelling. M+C Saatchi Talk’s remit is to drive greater visibility and commercial impact.
Earlier this month, the
agency launched The Conversation Converter, a strategic tool to handle earned media in the AI era.
Amaya Alvarez, managing director, M+C Saatchi Talk, said: “Frasers, Flannel and
Sports Direct are unapologetic, distinctive British brands, each with an incredible story to tell and a huge role to play in the future of British retail.
“This partnership is also a
perfect expression of our Conversation Converter offer. We don’t just believe in getting brands talked about. We connect conversation to commerce, combining culturally resonant storytelling,
high-authority earned media, SEO and GEO to build visibility and authority in the places consumers are discovering brands today.”
M+C Saatchi Group’s U.K. clients include Absolute,
Heineken and Sephora.
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