Now, six years later, as the ad economy is healthy again, starting salaries for media people are back to
where they were at the top of the boom. In some cases, they are above that level.
However, those increases have not tended to work their way up the ladder to more experienced pros. That's
according to a Media Life salary poll, which asked readers to estimate salaries for a range of media-planning and buying positions across six different regions of the country.
They chose good and poor starting salaries for 11 different media-buying and planning positions. The magazine then looked at the top responses in each category and compared them with salary data gathered from media directors during March 2000, as the dot.com boom neared its peak.