Eliot Kent-uritamMember since July 2000Contact Eliot
- Associate Media Director Mediasmith
- 274 Brannan St.
- Suite 601
- San Francisco California
- 94107 USA
Articles by Eliot All articles by Eliot
- The Value of Media Positioning in
This week Eliot shares his knowledge and views on something that applies to all media -- positioning. To ignore positioning is to walk away from value, and lots of it.
- Optimizing Knowledge in
In advertising, all diligent agency folks do a lot of optimization. But what is "Knowledge Optimization" and how important is it to your company's success? Eliot has some good tips for "optimizing" a company's knowledge base.
- Will "Wireless" be a Factor? Duh! in
The other day, someone asked a panel of experts that inevitable question: "Will wireless be a factor?" With apologies to the questioner, our first reaction was "Duh!" With the technology available today, it's amazing we still depend on wires as much as we
- The Future of Advertising via Wireless Devices in
The future of wireless advertising is inextricably tied to the future of how wireless devices are used to access information. The problem is that those within the wireless industry are split on how to access it, myself included.
- The Universal Cookie in
The battles between consumer privacy advocates and those of us who desire to target Interactive media users boil down to two conflicting desires - to browse the Internet without unknown agents collecting personal information and to target ads so as to increase campaign effectiveness.