- Gravity Global Recruits Florio As Chief Creative Officer
MAD, Fern Siegel - Wednesday, November 27, 2024
Before the appointment, she was ECD for global brands at Ogilvy N ...
- Cruise Control: Waddingham Gives 'Love Boat' A Modern Twist
MAD, Fern Siegel - Wednesday, November 27, 2024
The 'Ted Lasso' star sets sail on Princess Cruises, showcasing her singi ...
- Century 21 Pitches 'Joy' Of Home Ownership
MAD, Fern Siegel - Tuesday, November 26, 2024
The campaign runs on broadcast and streaming throughout 2025. ...
- Call Of The Wild: Lobos 1707 Wants To 'UnDomesticate' Tequila Drinkers
MAD, Fern Siegel - Tuesday, November 26, 2024
In addition to a passion push, the tequila adopted a new visu ...
- Rise New York Debuts ArtLab To Enhance Brand Experiences
MAD, Fern Siegel - Tuesday, November 26, 2024
The move aligns with the agency's expansion into creative technology. ...
- Valtech Selects DeCheser As First Global CCO
People on the Move, Fern Siegel - Tuesday, November 26, 2024
DeCheser will oversee strategy and creative for the agency's top brands, includi ...
- A1RWATER Names BBH USA Creative AOR
MAD, Fern Siegel - Monday, November 25, 2024
The agency will handle strategic direction for the next-generation water company. ...
- 'Can' Do: Guinness Debuts 2 Seasonal Spots
MAD, Fern Siegel - Monday, November 25, 2024
The brewery tapped Taylor and AMV BBDO to create two distinct a ...
- Pearlfisher Promotes Sia To ECD
People on the Move, Fern Siegel - Monday, November 25, 2024
Sia has been with the agency 12 years, handling top brands. ...
- FWV, Baker & Bonner Align For Western Marketing Partnership
MAD, Fern Siegel - Friday, November 22, 2024
The two agencies have a long history of immersion in the Americ ...
- Texas Cheer: Bakery Debuts First Work For Shiner Holiday Brew
MAD, Fern Siegel - Friday, November 22, 2024
The dark wheat ale is a perennial favorite for many Texans. ...
- Logan Will Lead Strategy For Grey New York
MAD, Fern Siegel - Friday, November 22, 2024
Logan will work with clients including Applebee's, Modelo and Haleon. ...
- Royal Enfield Trusts Its 'Gut' In New Work For Bear 650
MAD, Fern Siegel - Thursday, November 21, 2024
The motorcycle campaign runs across OOH, social media and digital in Nor ...
- Luxury Liner Silversea Sails With Superbloom As Creative AOR
MAD, Fern Siegel - Thursday, November 21, 2024
The agency's first work is expected in early 2025, highlighting the val ...
- Mediaocean Buys Innovid, Creates An Omnichannel Ad Tech Stack
MAD, Fern Siegel - Friday, November 22, 2024
Innovid will merge with Flashtalking and grab a bigger share of t ...
- Camozzi Joins MindgruveMacarta As ECD
People on the Move, Fern Siegel - Thursday, November 21, 2024
Victor Camozzi's work includes Walgreens' "At the Corner of Happy & Health ...
- AD&Co. Debuts Social Brand Division Studio A, 'This Is Me' Campaign
MAD, Fern Siegel - Wednesday, November 20, 2024
The new unit will produce digital programming for advertising, social media a ...
- Taylor-Johnson Toasts Jameson Black Barrel
MAD, Fern Siegel - Wednesday, November 20, 2024
Oscar-nominated Yorgos Lanthimos ("The Favorite") directed the spot. ...
- Wpromote Appoints Bendzick CEO
People on the Move, Fern Siegel - Wednesday, November 20, 2024
Andrea Bendzick will lead the agency's vision for brands such as Peacoc ...
- Primacy Promotes Shanley To COO
MAD, Fern Siegel - Tuesday, November 19, 2024
A 14-year vet of the company, she will oversee operations across a ...
- Monopoly Go! Debuts Global Brand Campaign, Celebrities Tout 'Friendship'
MAD, Fern Siegel - Tuesday, November 19, 2024
Jason Momoa, Keke Palmer and Chris Pratt dive into the Goville worl ...
- Visit Tampa Bay Is 'Ready' For Tourists
Out to Launch, Fern Siegel - Tuesday, November 19, 2024
The city is investing $1.4 million in a November-December paid-media campaign. ...
- Pepsi Goes 'Undercover' To Prove Its Alliance With Burgers
MAD, Fern Siegel - Monday, November 18, 2024
Agents surprise diners, replacing their beverages with Pepsi at big burger cha ...
- OOH Agency Billups Acquires Mediabridge, Boosts UK/EMEA Reach
MAD, Fern Siegel - Monday, November 18, 2024
Mediabridge is the media company's fifth global acquisition since September. ...
- Rob Murray Takes Over As CEO, Overdrive Interactive
People on the Move, Fern Siegel - Monday, November 18, 2024
Before this, he held CEO roles at iProspect and 3Q Digital. ...
- GoDaddy Returns To Super Bowl 2025 - Promoting GoDaddy Airo
MAD, Fern Siegel - Friday, November 15, 2024
A 30-second spot airing during the fourth quarter illustrates its AI prod ...
- Tombras Ups Execs, Names Caiozzo Chief Creative Officer
MAD, Fern Siegel - Friday, November 15, 2024
Tombras has rearranged its executive suite. The agency just named Pa ...
- Texas Tech Looks Beyond The Horizon, Vision Goes 'On & On'
Out to Launch, Fern Siegel - Friday, November 15, 2024
The work focuses on the university's culture and endeavors as a publ ...
- Pourri Names Shadow AOR
Accounts on the Move, Fern Siegel - Thursday, November 14, 2024
The eco-friendly brand removes household and pet odors. ...
- 'Yellowstone' Kicks Off Mega-Campaign To Announce TV Return
MAD, Fern Siegel - Thursday, November 14, 2024
The show last air two years ago - yet its Nov. ...