- Fat Boy Ice Cream Celebrates 100% Real And Creamy
Out to Launch, Fern Siegel - Tuesday, May 20, 2025
TDA Boulder is launching the first ad campaign for the brand. ...
- Morud Joins Warschawski As Director, Creative Strategy
People on the Move, Fern Siegel - Tuesday, May 20, 2025
She will develop data-driven strategies to improve client performance. ...
- JKR Appoints Bezerra ECD, Dives Into Global Portfolio
MAD, Fern Siegel - Monday, May 19, 2025
The agency's client work includes Mozilla, Uber and Stella Artois. ...
- Catalina Crunch Offers 'Better,' Healthier Snacks
MAD, Fern Siegel - Monday, May 19, 2025
The campaign's debut underscores the growth of the brand - now ...
- Sweat Equity: Mitchum's 'Strength' Is In Its Reliability
Out to Launch, Fern Siegel - Monday, May 19, 2025
The campaign capitalizes on the brand's Southern roots and protection against h ...
- 72andSunny Sails With Princess Cruises To Reposition Brand
Accounts on the Move, Fern Siegel - Friday, May 16, 2025
The global cruise liner's goal is to drive growth in the Australi ...
- Bombay Sapphire's 'Blue' Colors Sensory Moments
MAD, Fern Siegel - Friday, May 16, 2025
AMV BBDO handled the creative for the pan-European media partnership. ...
- Shoptology, Motive Join Forces To Drive Commerce Strategy
MAD, Fern Siegel - Friday, May 16, 2025
The integration effort secures greater consumer connections to enhance brand growth. ...
- January Digital Ups Berg, Ekes To VP, Client Strategy
People on the Move, Fern Siegel - Friday, May 16, 2025
Chris Berg's focus is operational efficiencies, while Jeremy Ekes concentrates on busine ...
- Anheuser-Busch Invests $300M In American Workforce
MAD, Fern Siegel - Thursday, May 15, 2025
The monies will be used to expand technical training and hire veter ...
- American Honey Whiskey Awards Someoddpilot Creative AOR
MAD, Fern Siegel - Thursday, May 15, 2025
The Chicago-based agency will create a new brand identity and multi-year bra ...
- Topo Chico Hard Tweaks A Classic Margarita
Out to Launch, Fern Siegel - Thursday, May 15, 2025
To promote the drinks, Alma launched the "Hello Topo Chico" campaign. ...
- MRM Named McDonald's Netherlands Agency Of Record For CRM
Accounts on the Move, Fern Siegel - Wednesday, May 14, 2025
The assignment begins August 1. ...
- Growing Years Milk Turns Birthday Fun Into A Health Essential
MAD, Fern Siegel - Wednesday, May 14, 2025
Developed with pediatricians, the brand includes DHA Omega-3, choline and prebiotics. ...
- Earth Breeze Selects Terri & Sandy As Creative AOR
MAD, Fern Siegel - Wednesday, May 14, 2025
The remit is to transform Earth Breeze from a DTC brand in ...
- Slow Down And Taste The Haagen-Dazs
Out to Launch, Fern Siegel - Wednesday, May 14, 2025
Nice&frank positions the ice cream as something to savor. ...
- 'Space' Recruits Next Generation Of Space Force Pros
MAD, Fern Siegel - Tuesday, May 13, 2025
Created by GSD&M, the campaign targets kids 12-18 interested in space care ...
- Autodesk Earns Divine Review, 'Anything' Is Possible
MAD, Fern Siegel - Tuesday, May 13, 2025
Giant Spoon celebrates the brand's tech offerings. ...
- Gale Promotes Gosain To COO
MAD, Fern Siegel - Tuesday, May 13, 2025
The new COO will work with the agency's leaders to optimize intern ...
- RVs Promote Open 'Door' To Wider World
MAD, Fern Siegel - Monday, May 12, 2025
BVK's creative celebrates the glories of the open road. ...
- Adam&eveDDB Selects Meakin As Planning Partner
MAD, Fern Siegel - Monday, May 12, 2025
Meakin will lead strategy teams on key clients, including McCain. ...
- Finch Uses Times Square Billboards To Encourage Mental Health
Out to Launch, Fern Siegel - Monday, May 12, 2025
The app's 1.8M users nurture a personalized digital "birb." ...
- Comfort Food: Wesson Promotes Shared Meals To Help Stressed Moms
MAD, Fern Siegel - Friday, May 9, 2025
Research reports 62% of parents are burnt out by parental responsibilities. ...
- BIO Campaigns For Vaccinations To Protect Family, Country
MAD, Fern Siegel - Friday, May 9, 2025
More than 90% of Americans vaccinate their children from life-threatening infections. ...
- Modo Modo Scores Peach Bowl Account, Handles Creative, Design
MAD, Fern Siegel - Friday, May 9, 2025
The agency will produce a new graphic look for ad campaigns, brand ...
- Kostuk Promoted To Group Strategy Director, Fuse Create
MAD, Fern Siegel - Thursday, May 8, 2025
Kostuk will work on various accounts, including Soles4Soles, Grenade and Maestro Dobe ...
- Reba McEntire Covers The 'Home' Front For Realtor.com
MAD, Fern Siegel - Thursday, May 8, 2025
Developed by GSD&M, the campaign wants to make home-buying less overwhelming. ...
- TBWA\Media Arts Lab Taps Lee, Noh For Senior Posts
People on the Move, Fern Siegel - Thursday, May 8, 2025
The duo work solely on projects for Apple. ...
- Bienstock Joins Redscout As Senior Strategy Director To Enhance Client Growth
MAD, Fern Siegel - Wednesday, May 7, 2025
Her remit is everything from upstream brand positioning to downstream go-to-market plann ...
- Anomaly Creates TikTok Series To Up Journey's Youth Appeal
MAD, Fern Siegel - Wednesday, May 7, 2025
The brand's new long-form six-part content series is geared to Gen ...
