- McCann New York Beefs Up Content Studio, Production
MAD, Fern Siegel - Friday, August 16, 2024
Gori Nastasi is now EVP, head of creative and social. McCann Conte ...
- FirstBank Pitches Support For Visionary Ideas
Out to Launch, Fern Siegel - Friday, August 16, 2024
TDA Boulder's campaign notes how seemingly out-of-the-box ideas can have merit. ...
- Dickies Taps Backbone For Marketing, Influencer Management
Accounts on the Move, Fern Siegel - Thursday, August 15, 2024
Backbone will promote Dickies' workwear, saluting its 102-year-old heritage. ...
- Digitas Creates Crocs Mad Lab To Up Fan Engagement
MAD, Fern Siegel - Thursday, August 15, 2024
Fans can produce personalized Bbitz, AI-generated charms based on the Jibbitz sh ...
- Bulletproof's New Platform Favors Creative Disruption
MAD, Fern Siegel - Thursday, August 15, 2024
The 25-year-old indie brand agency refocuses strategy to defy convention. ...
- August Blitz: Kamala Harris Buys $90M In Ads In Battleground States
MAD, Fern Siegel - Thursday, August 15, 2024
The ads target seven critical states in the next three weeks. ...
- Robertson Takes Reins As BBDO Worldwide Chairman, Reyes Promoted To President-CEO
MAD, Fern Siegel - Thursday, August 15, 2024
Reyes joined BBDO last fall. She calls BBDO "a fantastic agency wi ...
- BAM Connection Handles Rohto Eyecare Push
Out to Launch, Fern Siegel - Friday, August 16, 2024
The agency began the integrated social creative campaign "Fear No Light." ...
- Hanson Dodge Wins 2 New Assignments
Accounts on the Move, Fern Siegel - Wednesday, August 14, 2024
The Utah Office of Tourism name HD its digital agency partner f ...
- AbelsonTaylor Launches AT Activate To Enhance Media Options
MAD, Fern Siegel - Wednesday, August 14, 2024
The new business unit is headed by Christie Volke, vice president ...
- Bombay Sapphire Uses 'Friday' Spot To Recruit New Gin Drinkers
MAD, Fern Siegel - Wednesday, August 14, 2024
The Sparkling Lemon cocktail is positioned as a perfect way to ki ...
- Civitas Opens NYC Office, Names 2 Execs To Deepen Sports Marketing
MAD, Fern Siegel - Wednesday, August 14, 2024
The agency helps brands step into that space where fandom and li ...
- Cupak Named Head Of Product For PMG
MAD, Fern Siegel - Tuesday, August 13, 2024
The digital marketing agency will have Crissi Cupak lead martech solutions a ...
- Aloha Positions Protein Snacks As 'Deliciously Satisfying'
MAD, Fern Siegel - Tuesday, August 13, 2024
The campaign marks the first big push since new management at t ...
- Feet First: Soles4Souls Opens 'Doors' For Needy Kids
MAD, Fern Siegel - Tuesday, August 13, 2024
Without decent footwear and clothes, students often skip school. ...
- California Grown Pushes State's Agriculture Via 'Sound'
MAD, Fern Siegel - Monday, August 12, 2024
"The Sound of Good" spotlights the freshness of Golden State products a ...
- Buchanan's Whisky Celebrates Austin Soccer Fans '200%' Passion
MAD, Fern Siegel - Monday, August 12, 2024
The work underscores how Austin FC fans back their team 200%, whi ...
- BBN Adds Global Muscle With Park & Battery, Nuvola Cloud Solutions
MAD, Fern Siegel - Monday, August 12, 2024
BBN has partners in 71 locations in 31 countries. Poland-based Nuvola Clo ...
- Iris Worldwide, MarketOne Create Revenue Tool For B2B Enterprises
MAD, Fern Siegel - Friday, August 9, 2024
ABX leverages data-driven strategy, hyper-targeting and account-based advertising. ...
- JDO Gives Havana Rum Spirited Redesign
Out to Launch, Fern Siegel - Friday, August 9, 2024
The new branding unifies the product in global markets. ...
- Mascatello Promoted To Head Of Design, Mythology
People on the Move, Fern Siegel - Friday, August 9, 2024
Her account focus will include A24, Harry's, Speedo and Half Magi. ...
- New Engen Picks Hill To Oversee Affiliate Marketing
MAD, Fern Siegel - Thursday, August 8, 2024
The agency says Hill's vision aligns with New Engen's commitment to he ...
- Green Leads House 337's Brand-Building As Chief Creative Officer
MAD, Fern Siegel - Thursday, August 8, 2024
Prior to this, he was executive creative director at Octagon in N ...
- Terri & Sandy Wins Four Revlon Accounts
MAD, Fern Siegel - Thursday, August 8, 2024
The agency will develop a new brand platform, based on a digital-fir ...
- TDA Boulder Wins AOR Duties For Del Real Foods
Accounts on the Move, Fern Siegel - Wednesday, August 7, 2024
The agency's first work is expected in early fall. ...
- Reality Check: Libresse/Bodyform Reveals 'Period' Truths
MAD, Fern Siegel - Wednesday, August 7, 2024
The spot asks: "What do you wish you'd been told?" ...
- Bud Light Salutes NFL 'Sunday,' Team Partnerships
MAD, Fern Siegel - Wednesday, August 7, 2024
To celebrate a major football viewing day, the brand is kicking o ...
- Walsh Takes Reins As COO Ogilvy Health
MAD, Fern Siegel - Wednesday, August 7, 2024
Ahe will oversee agency operations, marketing and communications, and innovation for Nor ...
- Plumecke Named Innocean's European COO
People on the Move, Fern Siegel - Wednesday, August 7, 2024
She will direct the European business with the agency's clients Hyundai, K ...
- Anomaly Expands Senior Posts In Los Angeles
MAD, Fern Siegel - Tuesday, August 6, 2024
Aisea Laungaue has been named global partner-executive strategy director, a new r ...