- Cats Go Wild For Dreamies Treats
MAD, Fern Siegel - Tuesday, April 15, 2025
The global creative, by adam&eveDDB, takes that idea literally. ...
- McGarrah Jessee Taps Urciuoli As First CTO
MAD, Fern Siegel - Tuesday, April 15, 2025
The former WPP exec is using AI and automation to support creat ...
- AXA Recognizes Domestic Violence In New Policy Campaign
MAD, Fern Siegel - Tuesday, April 15, 2025
The initiative, beginning in France, provides emergency relocation for victims. ...
- Supernova Wins Ramona's Social-Media Account
Accounts on the Move, Fern Siegel - Monday, April 14, 2025
The brand is launching a new range of products and wants ...
- Radford Joins JKR As Executive Creative Director
MAD, Fern Siegel - Monday, April 14, 2025
His hire reflects the agency's growth - it recorded a 25% upti ...
- Eat Up: 72andSunny Launches 'Meals Good' For Panera
MAD, Fern Siegel - Monday, April 14, 2025
The AOR's debut work wanted to create something that resembles a favori ...
- Big W Names 72andSunny Creative Partner
Accounts on the Move, Fern Siegel - Friday, April 11, 2025
First work for the major Australian retailer is expected in September. ...
- Olaplex Style: 'Defy' Expectations
MAD, Fern Siegel - Friday, April 11, 2025
Droga 5 produced the hair-care brand's first multichannel creative campaign. ...
- Paramount+ Highlights Content Via Movie-TV Mashups
MAD, Fern Siegel - Friday, April 11, 2025
The creative is by longtime agency partner Droga 5. ...
- mFuse Bolsters Creative With Higgs As ECD
People on the Move, Fern Siegel - Friday, April 11, 2025
Higgs will work on various clients, such as Virgin Money and TalkT ...
- Game Face: TheLinkU Selects DSHPL As Social AOR
Accounts on the Move, Fern Siegel - Thursday, April 10, 2025
The NIL (Name, Image, Likeness) platform focused on opportunities for college athle ...
- Callen Builds On Success With 2 Executive Hires
MAD, Fern Siegel - Thursday, April 10, 2025
Jess Monsey is the agency's first Chief Opportunity Officer; Mike Davidson hea ...
- Guinness Has 'Lovely' Time Celebrating U.S. Communities
MAD, Fern Siegel - Thursday, April 10, 2025
Fifty entities are featured in the campaign, including The Treme Brass Ba ...
- Transmission Shakes Up B2B Marketing With Brand Storytelling
MAD, Fern Siegel - Wednesday, April 9, 2025
Brand Storytelling anticipates shifts in audience behavior - from purchase-driven to story-dri ...
- Star Hill's Brand Design Evokes Land, Sustainability
MAD, Fern Siegel - Wednesday, April 9, 2025
The bottle design is meant to feel handmade, moving beyond the Prohibition-e ...
- Kobayashi Heads Strategy For M+C Saatchi Group UK
People on the Move, Fern Siegel - Wednesday, April 9, 2025
His charge is to drive cultural-first planning across the agency. ...
- Cramer-Krasselt Wins Instant Pot Creative-Media AOR
Accounts on the Move, Fern Siegel - Tuesday, April 8, 2025
C-K will manage media strategy and creative execution for the brand's kitch ...
- FCB Partner New Honor Society Adds 2 Executives To Oversee Strategy, Creative
MAD, Fern Siegel - Tuesday, April 8, 2025
The alliance lets New Honor Society utilize the resources and expertise ...
- Cox Breaks 'Succession' Character To Savor Malibu Downtime
MAD, Fern Siegel - Tuesday, April 8, 2025
The creative, by Wieden + Kennedy London, runs on YouTube and vario ...
- PMG Enlarges UK Presence, Focuses On EMEA Growth
MAD, Fern Siegel - Monday, April 7, 2025
The agency has a new space in London and large offices ...
- H&R Block Warns Gig Workers: You Are Now A Small Business
MAD, Fern Siegel - Monday, April 7, 2025
Ogilvy teamed with three content creators, alerting them to major tax chan ...
- TLC Alerts Parents To 'Classroom' Dangers
Out to Launch, Fern Siegel - Monday, April 7, 2025
Anchor's creative underscores the digital harm kids face in school. ...
- A Dog's Life: Betty Debuts 'Dogspeak' For Heckova!
MAD, Fern Siegel - Friday, April 4, 2025
The campaign is the brand's first and the agency as AOR. ...
- Grapes Of Wrath: 'Nature' Powers Juggernaut Wines Spots
MAD, Fern Siegel - Friday, April 4, 2025
Each predator is a metaphor for the winery's varietals. ...
- DePasquale Joins CBX As Senior Strategy Director
People on the Move, Fern Siegel - Friday, April 4, 2025
Her "rare blend of entrepreneurial energy and strategic depth" was key ...
- Stetter Heads Creative For Saylor
MAD, Fern Siegel - Thursday, April 3, 2025
The appointment is part of a broader initiative to bolster the creati ...
- Filip Launches International Waters, Touts 'Chartered Creativity'
MAD, Fern Siegel - Thursday, April 3, 2025
The decentralized entity is geared to mid-sized clients with revenues between $ ...
- Finance of America Selects David&Goliath As Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, April 2, 2025
Future work, expected in Q2, will reshape perceptions of reverse mortgages. ...
- Gut Names Pierre Global Chief Intelligence Officer
MAD, Fern Siegel - Thursday, April 3, 2025
Based in Miami, Pierre will lead all technology efforts, internally and wi ...
- Kona Big Wave Captures 'Aloha' Moment
MAD, Fern Siegel - Wednesday, April 2, 2025
Duncan Channon produced the first product-focused campaign since the brand's relaunch ...