- Consumer Confidence Down But Future Brighter
Research Brief, Jack Loechner - Thursday, March 9, 2006
The February BIGresearch Consumer Intentions & Actions Survey finds that consumer confiden ...
- Online Adopted by 80 Percent of Advertisers
Research Brief, Jack Loechner - Wednesday, March 8, 2006
According to the recent Outsell annual Ad Spending Study to analyze differenc ...
- Smaller Newspapers Deliver Better Performance
Research Brief, Jack Loechner - Tuesday, March 7, 2006
According to Jim Chisholm, Strategy Advisor to the World Association of Newspaper ...
- Pharmaceuticals and Finance Dominate Magazine Ad Gains in Early 2006
Research Brief, Jack Loechner - Monday, March 6, 2006
According to Publishers Information Bureau (PIB) data in February, total magazine rate-card-report ...
- eBay Does Cars
Research Brief, Jack Loechner - Friday, March 3, 2006
A drill-down into automotive online destinations, viewer demographics, advertisers, ad styles, typ ...
- Online or Bust, Say Newspaper Execs
Research Brief, Jack Loechner - Thursday, March 2, 2006
As a heads-up on the buzz in the newspaper world, digital publishi ...
- Taxes, Careers, Travel and Weight Spike the Web
Research Brief, Jack Loechner - Wednesday, March 1, 2006
comScore Media Metrix, in releasing its monthly analysis of top online consum ...
- Olympics, Elections To Push 2006 Ad Spend Growth
Research Brief, Jack Loechner - Tuesday, February 28, 2006
According to the full-year forecast by TNS Media Intelligence, total U.S. advertisi ...
- Cheap Dates Takes On a New Meaning
Research Brief, Jack Loechner - Monday, February 27, 2006
A January 2006 JupiterResearch consumer survey found that 5% of Internet use ...
- AOL, iTunes and Yahoo!Music Capture eTuners
Research Brief, Jack Loechner - Friday, February 24, 2006
A drilldown look at online music destinations, viewer demographics, advertisers, ad typ ...
- Teens Say Country on Wrong Track, But '06 Looks Better
Research Brief, Jack Loechner - Thursday, February 23, 2006
More than half of teens in a new survey by Teenage Resear ...
- Ten Thousand Boomers a Day Turn Fifty
Research Brief, Jack Loechner - Wednesday, February 22, 2006
A recent release by The Media Audit shows that the number ...
- Pick Influential Search Engine By Category, But Yahoo! Safe Bet
Research Brief, Jack Loechner - Tuesday, February 21, 2006
Findings from BIGresearch's latest Simultaneous Media Survey show that Yahoo! is t ...
- Keep'em or Find'em Splits Valentines Internet Sales
Research Brief, Jack Loechner - Monday, February 20, 2006
An analysis of consumer behavior by comScore Networks related to Valentine's D ...
- Damage Control Needed for Super Bowl Ads
Research Brief, Jack Loechner - Friday, February 17, 2006
comScore Networks, asking if advertisers are paying millions for brand damage, releas ...
- Reading: A Vital Part of Human Experience
Research Brief, Jack Loechner - Thursday, February 16, 2006
In a presentation to brokers and corporate bankers in London recently, t ...
- More Than 4 Out Of 5 Consumers Read Inserts
Research Brief, Jack Loechner - Wednesday, February 15, 2006
According to the Vertis Customer Focus 2006: Retail study reveals that advertisi ...
- Confidence in Global Economy Up After Two Year Hiatus
Research Brief, Jack Loechner - Tuesday, February 14, 2006
According to the latest McKinsey Global Survey of Business Executives, executive confiden ...
- Traditional Media Advertising Not Reaching All College Students
Research Brief, Jack Loechner - Monday, February 13, 2006
According to the results of a recent survey conducted by Roper Publ ...
- Financial News On the Web Popular in January
Research Brief, Jack Loechner - Friday, February 10, 2006
A deep drill down to look at user demographics, top online financi ...
- This is Viral! 9 out of 10 eMail Readers Pass it Along
Research Brief, Jack Loechner - Thursday, February 9, 2006
A study by Sharpe Partners revealed that 89% of adult Internet use ...
- Consumer Spending Out Of The Gate Fast in 2006
Research Brief, Jack Loechner - Wednesday, February 8, 2006
comScore Networks released year-to-date consumer spending figures, which showed that online non-trav ...
- Brokeback Tops Internet Movie Searches
Research Brief, Jack Loechner - Tuesday, February 7, 2006
According to Hitwise, search term research reveals which movies are most popul ...
- Bad Online Experience Threatens Brick and Mortar Store
Research Brief, Jack Loechner - Monday, February 6, 2006
According to a recent national study conducted by Allurent, an overwhelming 8 ...
- 20 Million ITunes Users Have Distinct Brand Preferences
Research Brief, Jack Loechner - Friday, February 3, 2006
Nielsen//NetRatings recently announced that traffic to Apple's iTunes Web site and u ...
- Keyword Prices Down for Selected Industries
Research Brief, Jack Loechner - Thursday, February 2, 2006
As more and more advertising money enters the search arena, overall pric ...
- Free Beats Pay by Three to One
Research Brief, Jack Loechner - Wednesday, February 1, 2006
According to new research from Points North Group and Horowitz Associates, consume ...
- Consumers Will Spend 260% More for Internet Entertainment in Five Years
Research Brief, Jack Loechner - Monday, January 30, 2006
According to Digital Lifestyles: 2006 Outlook, from Parks Associates, U.S. consumer spendi ...
- Top Online Health, Fitness and Nutrition Destinations
Research Brief, Jack Loechner - Friday, January 27, 2006
A drill-down to examine demographics, advertising, advertisers, ad sizes, types and delive ...
- Stern Swears Sirius Serious
Research Brief, Jack Loechner - Thursday, January 26, 2006
EMarketer writes that satellite radio had another big fourth quarter, consolidating ...