Joel Rubinson

Articles by Joel All articles by Joel

• How To Avoid Targeting Tragedies in MediaDailyNews on 06/29/2020
  

  Here are strategies that can help marketers or agencies avoid the pitfalls of lack of segment accuracy and lack of purchase forecasting science.

• Gorillas In The (Media) Mix? in MediaDailyNews on 06/24/2008
  

  A bad pun on a Sigourney Weaver movie, but let's face it, TV is still the 800-pound gorilla in the media mix. However, with the explosive growth of Internet advertising, viral/social community/event approaches, and shopper marketing, the questions concerning TV advertising's ROI have gotten more acute than ever. For example, at a recent Association of National Advertisers conference, a speaker suggested that 10 quality relationships might be worth more that 5 million impressions. At this point, I think the industry needs to engage in some serious math rather than qualitative characterizations to answer questions like that.

Comments by Joel All comments by Joel

• Omnicom Launches Frequency Probe, Finds 'Negative Reach' by Joe Mandese (Planning & Buying Insider on 04/20/2026)
  

   I found that ads delivered probabilistically proximal to the category purchase event had 2-3 times the ROAS. also, I find excessive frequency is not so excessive to Movable Middles.  that is fresh data and experimental evidence

• Omnicom Launches Frequency Probe, Finds 'Negative Reach' by Joe Mandese (Planning & Buying Insider on 04/20/2026)
  

  I do not buy into this.  frequency over what time period?  how does that relate to recency theory (the late Erwin Ephron) which I have determined in experiments with Viant and NCS increases ad response by 2-3 x. Frequency is needed to probabilisticly dliver an ad proximal to an upcoming purchase. How about Movable Middles vs "Dead zone" brand rejectors? do they have the same frequency response curves? as Einstein said, "It is important to make things as simple as possible but no simpler".

• ABC's Oscars Viewing Falls 7% - Adding Hulu, Up 1% To 19.7M by Wayne Friedman (Television News Daily on 03/04/2025)
  

  I won't watch the self-indulgence fest.  they live in their own bubble.  Was anyone surprised an anti-israel propaganda movie won?

• Dunkin' Latest Brand Boycotted By Conservatives by Tanya Gazdik (Marketing Daily - Top of the News on 08/12/2024)
  

  The writer of this article really needs to get her facts straight, regarding the erroneous statement, “And many (MAGA supporters) have called for the boycott of Starbucks due to its alleged support of Israel amid the current Israel-Palestine conflict.”  Trump supporters and Republicans in general are overwhelming pro-Israel. It is the democrats who are more likely to be pro-Hamas, particularly the left wing of the party. As a Jew and a Zionist, it is important that we understand who our allies are. Can I suggest to the writer that she edits the piece and does a better job of including sources to make it consistent with MediaPost trustworthiness?

• Me vs. ChatGPT by J. Walker Smith (Planning & Buying Insider on 04/03/2024)
  

  I'm pretty sure ehrenberg Bass would disagree with ChatGPT's response, so not banal at all...to which I would say, "ChatGPT 1, EBI 0."

• Antisemitic Search Queries Rise 'Massively' by Laurie Sullivan (MediaDailyNews on 12/28/2023)
  

  Thank you Media Post and Joe Mandese for publishing this important article. The normalizing of Jew hatred on college campuses and embraced by the extreme left is very disturbing and requires immediate attention.

• Want To Know Who Will Win In '24 -- Ask A Prediction Market by Ed DeNicola (Marketing Politics Weekly on 12/27/2023)
  

  Not sure when you wrote this article but PredictIt as of today is very consistent with the polls showing the Republicans currently have the edge.

• True Or False: Things Elon Musk Said This Week by Joe Mandese (Red, White & Blog on 11/30/2023)
  

  oops meant "re-living"

• True Or False: Things Elon Musk Said This Week by Joe Mandese (Red, White & Blog on 11/30/2023)
  

  Joe, you get a 15 yard penalty for piling on.  Elon also said some very good things while in Israel seeing and relieving the horror of oct 7th and his excellent insights on what it would take to achieve peace in the Middle east. That's Elon...a mix of brilliance and loose cannon itis. As a Jew, I am convinced he is not anti-semitic.

• Musk: Twitter Will Cooperate On Ad Placement, But Rebuff Content Pressures by Karlene Lukovitz (Digital News Daily on 04/19/2023)
  

  Musk was brilliant and Linda's questions were right on point. He said he is open sourcing twitter code because transparency is required for trust. He went a long way with his openness by taking questions from an SRO audience. Cancel culture mentality will subside and advertisers will come back because his vision for the platform as an integrated idea exchange, advertising, and shopping platform is so strong.

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