- Pre- And During Pandemic, CTV/Streaming Taking Bigger Role In 2020 Ad Plans
Advanced TV Insider, Karlene Lukovitz - Friday, April 17, 2020
Even before COVID-19 caused shelter at home, 13% to 14% of marketi ...
- MoffettNathanson: Peacock's Launch Timing Is A Mixed Bag
Digital News Daily, Karlene Lukovitz - Friday, April 17, 2020
NBCU has indicated that its advertiser launch base is stable despite t ...
- Charter To Distribute WarnerMedia's HBO Max
Digital News Daily, Karlene Lukovitz - Wednesday, April 15, 2020
Charter's existing HBO subscribers will get the SVOD at no extra char ...
- Comcast's FreeWheel Rolling Out Unified Ad Decisioning Across Direct, Programmatic
Digital News Daily, Karlene Lukovitz - Thursday, April 16, 2020
The capability, which allows direct-sold and programmatic inventory to compete within t ...
- Tubi To Use TransUnion Data For Ad Targeting
Digital News Daily, Karlene Lukovitz - Thursday, April 16, 2020
The credit bureau's data on individual consumers will be combined with Tubi ...
- Fox Seeks To Dismiss Suit Alleging False Virus Info Violated Consumer Protection Law
Digital News Daily, Karlene Lukovitz - Wednesday, April 15, 2020
Fox News argues that the suit's claims are "frivolous" because neither t ...
- Sling TV Makes Blue Package Free To All During Prime Time
Digital News Daily, Karlene Lukovitz - Wednesday, April 15, 2020
Sling, which led the content sampling trend, is expanding free access ...
- Universal Claims 'Trolls World Tour' Set Record For Digital Movie Debut
Digital News Daily, Karlene Lukovitz - Tuesday, April 14, 2020
Universal said the movie, released Easter weekend via VOD, generated about ...
- We're All Consuming More Media, But Our Choices (Including Video) Vary By Age
Video Insider, Karlene Lukovitz - Tuesday, April 14, 2020
A survey conducted in the U.S. and U.K. shows which age grou ...
- Iger Effectively Back In Charge At Disney: Report
Digital News Daily, Karlene Lukovitz - Monday, April 13, 2020
As the coronavirus's fallout suddenly threatens Disney's future, executive chairman Bob Ig ...
- NCS On OTT Metrics Misperceptions, Growing Opportunities
Advanced TV Insider, Karlene Lukovitz - Friday, April 10, 2020
OTT is far more measurable than many marketers think, says NCS TV/programmat ...
- Nielsen: Streaming Minutes Up Again In March's Last 2 Weeks; Netflix Gains Share
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
Streaming minutes in both weeks were even higher than during the month ...
- Target Sponsors Limited-Ads NBCU Family Movie Nights Across Cable Networks
Digital News Daily, Karlene Lukovitz - Friday, April 10, 2020
'Harry Potter' movies wlll be simulcast on USA, Syfy and E! ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA Attribution
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
The addition of iSpot's ad measurement data to Neustar's identity management, M ...
- Quibi Launch Generates Underwhelming Downloads, Social Buzz
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
Mobile-only Quibi had generated about 300,000 app downloads (including pre-orders) by t ...
- Poll: NFL Delay Likely To Accelerate Cord Cutting
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
A third of U.S. cable TV subscribers said a delay of t ...
- Disney Launches Free Website For Family Entertainment During Shelter At Home
Digital News Daily, Karlene Lukovitz - Wednesday, April 8, 2020
DisneyMagicMoments looks to capture even more of families' time and goodwill duri ...
- AT&T Offers Free HBO To Boost DirecTV, AT&T TV Subscriptions
Digital News Daily, Karlene Lukovitz - Wednesday, April 8, 2020
In another example of leveraging free content offers during the stay-at-home pandem ...
- Xandr Donates $200K, Delivers PSAs, To Help Coronavirus Fight
Digital News Daily, Karlene Lukovitz - Wednesday, April 8, 2020
The advanced advertising unit is also donating additional funds to nonprofits ...
- Charter To Up Minimum Wage To $20 Over Two Years, Starting With 'Frontline' Workers
Digital News Daily, Karlene Lukovitz - Tuesday, April 7, 2020
The cable operator says the pandemic accelerated implementation of a wage hi ...
- Former Fox Sports Marketing Execs Indicted For Alleged Soccer Match Rights Bribes
Digital News Daily, Karlene Lukovitz - Tuesday, April 7, 2020
The two, who denied the charges through their attorneys, are alleged ...
- Sampling Trend: Xfinity X1, Flex Make VOD From 2 Dozen Latino, A-A Networks, SVODs Free, For Now
Video Insider, Karlene Lukovitz - Tuesday, April 7, 2020
Another example of the growing trend among paid video platforms and pay- ...
- Facebook Apologizes For Inadvertently Hampering Homemade Mask Volunteers
Digital News Daily, Karlene Lukovitz - Monday, April 6, 2020
Groups sharing information on making and donating homemade masks for the desperate ...
- Quibi Launches Today, Facing Unforeseeable Reality Shift, Considerable Skepticism
Digital News Daily, Karlene Lukovitz - Monday, April 6, 2020
Phone-only Quibi, originally designed for quick news and entertainment videos as peop ...
- Pandemic-Driven Sea Changes Make Advanced TV's Targeting Even More Valuable
Advanced TV Insider, Karlene Lukovitz - Friday, April 3, 2020
OTT/CTV and addressable strategies can help advertisers fill the short-term impressions shortfa ...
- 74 Journalism Professors Write Open Letter To Murdochs, Criticizing Fox News Coverage Of COVID-19
Around the Net In Digital, Karlene Lukovitz - Friday, April 3, 2020
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- HBO Starts Free, No-Trial-Sub Sampling Of Nearly 500 Hours of Content During Pandemic
Digital News Daily, Karlene Lukovitz - Thursday, April 2, 2020
Like Sling TV, HBO is now offering free access to a sampli ...
- Quibi Offers Free Year Through T-Mobile Tie-In; Quibi's Launch Shadowed By Tech Lawsuit
Digital News Daily, Karlene Lukovitz - Friday, April 3, 2020
In addition to its own 90-day free trial offer, the short-form mobi ...
- Comcast's Xfinity X1 Adds Hulu App
Digital News Daily, Karlene Lukovitz - Friday, April 3, 2020
Comcast, which still owns a third of Hulu, had already added t ...
- Influencers Generating Billions Of Social Media Interactions About COVID-19
Digital News Daily, Karlene Lukovitz - Wednesday, April 1, 2020
Since January, more than 1.4 larger influencers have generated more than 940,0 ...
