- Missed Ad Opportunities Jumped To 46% In Q1, Even As Streaming, VOD Soared
Video Insider, Karlene Lukovitz - Tuesday, May 5, 2020
As shelter-at-home orders rolled out in mid-March, advertiser pullback resulted in ...
- Feared Activist Investor Now Financing Suit Against Quibi
Digital News Daily, Karlene Lukovitz - Monday, May 4, 2020
Paul Singer's Elliott Management, the hedge fund that's pushed AT&T for leadersh ...
- HBO Max Bows Discount Offer, Signs Hulu As Distribution Partner
Digital News Daily, Karlene Lukovitz - Monday, May 4, 2020
Some pre-launch orders made directly through WarnerMedia are eligible for $2 o ...
- CIMM Launches Best Practices Study On Combining Smart TV, STB Data
Advanced TV Insider, Karlene Lukovitz - Friday, May 1, 2020
The study aims to develop guidelines for the emerging practice of mergi ...
- AT&T Merging Xandr Into WarnerMedia
Digital News Daily, Karlene Lukovitz - Thursday, April 30, 2020
The long-expected merger comes days after John Stankey's choice as AT&T's ne ...
- Comcast, Altice Video Subscriber Losses Accelerate In Q1, Offset By Broadband Growth
Digital News Daily, Karlene Lukovitz - Friday, May 1, 2020
Comcast had its best broadband quarter in 12 years, and Altice s ...
- Amazon Prime Video Intros On-Demand In Canada, Overseas Markets
Digital News Daily, Karlene Lukovitz - Friday, May 1, 2020
Amazon's expanding services make it more competitive with VOD offerings from oth ...
- ViacomCBS CEO Rallies Troops As Layoffs Continue
Digital News Daily, Karlene Lukovitz - Thursday, April 30, 2020
In a memo following more layoffs -- possibly 100 or more, p ...
- Regal Joins AMC In Threatening NBCU Over Breaking Theatrical Release Window
Digital News Daily, Karlene Lukovitz - Thursday, April 30, 2020
Regal Cinemas, the country's second-largest movie theater chain, has joined No. ...
- Reports: Dish Network, Other MVPDs Balking At Carriage Fees For Sports-Challenged ESPN
Digital News Daily, Karlene Lukovitz - Wednesday, April 29, 2020
An analyst conveyed reports that multiple distributors had informed ESPN that affilia ...
- FreeWheel, White Ops Team On Pre-Bid Bot Fraud Prevention
Digital News Daily, Karlene Lukovitz - Wednesday, April 29, 2020
Expanded capabilities apply to all platforms, including fraud-vulnerable CTV. ...
- Pixalate Earns MRC Accreditation for Multiple CTV/OTT, SSAI Metrics
Digital News Daily, Karlene Lukovitz - Monday, April 27, 2020
Ad-fraud prevention company Pixalate has added three new accreditations from the Med ...
- HBO Max To Be Available Through All Apple Devices At Launch
Digital News Daily, Karlene Lukovitz - Tuesday, April 28, 2020
HBO Max will be integrated with the Apple TV app on Apple ...
- Disney Takes Twitter Fire For Heavy-Handed 'Star Wars' Hashtag Move
Digital News Daily, Karlene Lukovitz - Tuesday, April 28, 2020
Fans should've been thrilled at a tweet announcing the early debut ...
- News Helps Drive Sports Fans' Total Viewing Time Up 10%, Despite 87% Drop In Sports Event Viewing
Video Insider, Karlene Lukovitz - Tuesday, April 28, 2020
Live viewership, streaming, time with CTV, VOD and binge-watching were all ...
- AT&T: Stephenson Stepping Down As CEO July 1, Rather Than Year-End; Stankey Named Successor
Digital News Daily, Karlene Lukovitz - Friday, April 24, 2020
Randall Stephenson had agreed to stay on until the end of 202 ...
- Fios TV Loses 84K Video Subscribers In Q1
Digital News Daily, Karlene Lukovitz - Monday, April 27, 2020
Q1 losses follow total 222,000 losses in 2019, but the company d ...
- NBCU Issues Official Virtual Presentation Invite To Ad Industry
Digital News Daily, Karlene Lukovitz - Monday, April 27, 2020
The network -- the first to schedule a virtual advertising update presentati ...
- CTV's Pandemic Performance Mixed So Far, But It's Now The Primary Video Screen
Advanced TV Insider, Karlene Lukovitz - Friday, April 24, 2020
OTT/CTV ad transactions declined about 14% over the course of March's ear ...
- Google To Cut 2H Marketing Budgets, Possibly As Much As Half
Digital News Daily, Karlene Lukovitz - Friday, April 24, 2020
Some documents indicate that Google is also implementing a widespread hiring freez ...
- Quibi Marketer Exits On Heels Of Launch
Digital News Daily, Karlene Lukovitz - Thursday, April 23, 2020
Imbres, who oversaw the new streamer's $470 million marketing push and develop ...
- Vote On Proposed TiVo, Xperi Merger Set For May 29
Digital News Daily, Karlene Lukovitz - Thursday, April 23, 2020
If approved, the merger would close in the current quarter. ...
- NBCU Intros Direct Ecommerce From Shoppable Ads, Waives Fees During Pandemic
Digital News Daily, Karlene Lukovitz - Thursday, April 23, 2020
The new Checkout function is an embeddable cart that lets viewers ma ...
- NBCU Sells Half Of Its Peloton Stake, Raising $178M
Digital News Daily, Karlene Lukovitz - Wednesday, April 22, 2020
Like the sale of its Snap Inc. stake last year, this sa ...
- AT&T Total Ad Revenue Down 13% In Q1, But Xandr Up 15%; Pay-TV Losses Hit 897K
Digital News Daily, Karlene Lukovitz - Wednesday, April 22, 2020
As a result of the pandemic, ad revenue at WarnerMedia dropped $3 ...
- HBO Max Launch Set For May 27, More Content Unveiled
Digital News Daily, Karlene Lukovitz - Tuesday, April 21, 2020
The streamer will launch with 10,000 hours of available content, including a ...
- Streaming Consolidation: NBCU's Fandango Snaps Up Walmart's Vudu, As Fox Seals Tubi Deal
Video Insider, Karlene Lukovitz - Tuesday, April 21, 2020
The Vudu acquisition will help Fandango scale up its transactional VOD busine ...
- Auditor Asserts Google Sought To Control Its Reporting Of Some Ad Metrics
Digital News Daily, Karlene Lukovitz - Monday, April 20, 2020
The auditor, used by clients to check that ads run near conte ...
- Australia To Require Big Platforms To Pay For News Content
Digital News Daily, Karlene Lukovitz - Monday, April 20, 2020
A draft of the mandatory conduct code, which would define which conte ...
- Quibi's iOS App Ranking Dives; Android Performance Strong
Digital News Daily, Karlene Lukovitz - Monday, April 20, 2020
Two weeks in, Quibi is #78 in the Apple App Store downlo ...
