Lisa Mabe-Konstantopoulos

Articles by Lisa All articles by Lisa

• New Millennial Moms Craving Healthier Options At The Supermarket in Engage:Moms on 01/08/2016
  

  Nearly everyone associates cravings with pregnant women. And you'd be right, but we're not talking about wanting pickles and ice cream at 3 a.m. We're referring to a first-time mom's deep craving for information.

• Connect With More Millennial Moms - Scaling The Niches  in Engage:Moms on 10/23/2015
  

  I recently had the opportunity to speak at MediaPost's Engage Millennials Conference in New York City. I moderated the panel, "Scaling The Niches: Finding Efficiency Among The Moments," which you can now watch online on UStream. Our panel addressed the challenge brands have in scale and efficiency in outreach to Millennials.

• Moms Turn To Instagram For Small Moments Of Escape in Engage:Moms on 09/25/2015
  

  Today's moms are always on. In fact, a recent study, "The New Micro-Leisure," found that Millennials in particular (Millennial moms included) rarely go 15 minutes without checking their phones. As I talk with moms, I often ask them what brands they follow on social media, and which companies inspire them the most online.

• New Moms More Inclined To Shop Healthy in Engage:Moms on 08/28/2015
  

  While browsing through the new live-streaming video app, Periscope, I recently came across a pregnant woman searching for healthy body care products in the supermarket. Like so many others, this first-time mom was on a mission to convert over to healthier products, in hopes that she could decrease the amount of unnecessary, and potentially harmful, chemicals in her body. Given my focus on marketing to moms, I was thrilled to virtually shop along with this new mom on Periscope. I watched as she carefully examined the ingredients listed on shampoo, lotions and soaps.

• Moms Want More Information On Retail Shelves in Engage:Moms on 08/03/2015
  

  In my work I often have the opportunity to shop in retail stores with mothers. I always like to ask women I shop with how much consideration or research they might put into some of their purchase choices for their families, like food. With moms in particular, I've found that although they tell us that they want to know more about their food, oftentimes they are not willing to put much effort into it.

• Want To Better Connect With Moms? Shop With Them in Engage:Moms on 06/26/2015
  

  It's surprising to me how many retailers are not actually shopping with their customers. As companies who are in the business of serving the constantly evolving needs of shoppers, it is important to shop alongside customers to better understand their behaviors and attitudes around the point of purchase.

• Retail Through The Eyes Of Millennial Moms in Engage:Moms on 05/22/2015
  

  The in-store experience can be optimized through mom-friendly amenities and design.

• New Millennial Moms Craving Healthier Options At The Supermarket in Engage:Moms on 04/24/2015
  

  Nearly everyone associates cravings with pregnant women. And you'd be right, but we're not talking about wanting pickles and ice cream at 3 a.m. We're referring to a first-time mom's deep craving for information.

• Can Lowe's Win Muslim Customers Back? in Marketing Daily on 12/19/2011
  

  It may take Lowe's a long time to clean up the mess it has made in its aisles with Muslims, but with the right approach, there is a light at the end of the tunnel.

• Conference Spotlights Growing Muslim Market in Marketing Daily on 11/02/2011
  

  Muslims want brands and retailers to engage with them and say that they are willing to open their wallets to those who do.

Comments by Lisa All comments by Lisa

• U.S. Consumers Warming To Digital Grocery Shopping by Sarah Mahoney (Marketing Daily on 04/29/2015)
  

  Interesting information! I second the need for brands to know what grocery categories consumers are buying/likely to buy online vs in person. Having this level of insight can definitely optimize the way we reach shoppers online. In my work I'm finding that Millennial moms are very comfortable buying routine supplies, such as baby's diapers (Diapers.com app is a mom's best friend), water, milk & juices from Whole Foods Market, as well as packaged items like cereals. When it comes to fresh fruit and veggies, and meat and seafood, I see more moms wanting to purchase those items in person.

• Get Creative With Your Millennial Grocery Shopper by Holly Pavlika (Engage:Moms on 01/02/2015)
  

  On the point of Millennials wanting amenities and experiences -- I often notice shoppers (myself included) congregating and socializing around coffee shop areas of supermarkets. If retailers can get shoppers coming in as part of their daily caffeine ritual, odds are they'll pick up other items too.

• Betting On Local, Whole Foods Loans Another $15M by Sarah Mahoney (Marketing Daily on 01/03/2014)
  

  Great news; way to go Whole Foods Market! This is one grocery retailer who is certainly in tune with the wants and needs of their target shoppers who are insisting on more locally-produced products.

• Activists Declare Victory As Cheerios Goes Non-GMO by Thom Forbes (Marketing Daily - Top of the News on 01/03/2014)
  

  Well done General Mills -- a step in a better direction. Here's hoping other leading food brands will also get rid of GMOs in their products, as well as have them certified by a third party.

• Vine Extends To Web, Adds Full-Screen Viewing by Mark Walsh (Online Video Daily on 01/03/2014)
  

  I've been waiting for this. Gives us marketers another way to broaden the reach of our clients' Vine videos.

• Whole Foods Sales Up 8.7%; More Expansion Planned by Sarah Mahoney (Marketing Daily on 02/09/2012)
  

  Now here's a grocery retailer that knows what they're doing!

• Pinterest - Where The Women Are by Gavin O'Malley (Around the Net In Online Marketing on 02/13/2012)
  

  Speaking of recipes on Pinterest, we're seeing more and more food brands and grocery retailers getting onto Pinterest. Many brands are doing a great job of offering their consumers/shoppers a true resource for meal inspiration. Such a ripe opportunity for giving food for thought!

• A Guide To Pinterest And Moms by Lolita Carrico (Engage:Moms on 02/10/2012)
  

  I second that! Pinterest is especially a great place for food brands to be, in addition to others such as fashion and travel. I find people enjoy browsing through food pins for meal inspiration and ideas. We're already seeing so many food brands and grocery retailers doing a great job of providing their community with inspiration and not blatant self-promotion. Looking forward to seeing more brands get involved.

• Debate Over Best Way To Target Muslims In U.S. Market by Thom Forbes (Around the Net In Brand Marketing on 01/25/2010)
  

  In working in the area of marketing to Muslims, I agree that it's often best to reach Muslim consumers through more targeted tactics -- from editorial coverage and advertising with Muslim lifestyle media, targeted microsites to sponsoring Islamic events. The online space especially presents an efficient place to reach Muslim consumers as we're able to identify where Muslims are gathering online to discuss and share about brands and products, and then engage with them there. Lisa of Hewar Social Communications

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