- Integrated Online Campaign / Entertainment: Music: FlashFoto Inc. / Los Tigres del Norte / Yourpicturewith
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Los Tigres launched a campaign using FlashFoto technology that would enable fa ...
- Integrated Online Campaign / Entertainment: Music: Eventful, Inc. / KISS / KISS: 22 Cities, 22 Unsigned Bands!
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Generating an emotional connection with fans, the iconic rock group KISS r ...
- Integrated Online Campaign / Entertainment: Movies: Fox/Moxie Interactive by Stardoll (Publisher)
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
For the release of Fox's Monte Carlo, popular tween girl site stardoll.c ...
- Integrated Online Campaign / Entertainment: Movies: Eventful, Inc. / Universal Pictures / Bring The Red Carpet Premiere of Your Highness To Your College!
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Universal turned to Eventful for a unique campaign, which let college studen ...
- Integrated Online Campaign / Entertainment: Movies: EPIX / EPIX / The Long Khan
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Is there a more passionate group out there than Trekkies? To promo ...
- Integrated Online Campaign / Education/Charity/Non-Profit: Velti / National Geographic / National Geographic's "The Last Lions" Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
The documentary The Last Lions, aimed at educating people about the B ...
- Integrated Online Campaign / Education/Charity/Non-Profit: One to One Connect / The American Society for the Prevention of Cruelty to Animals (ASPCA) / ASPCA Awareness through Apps
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
ASPCA's creative approach to develop brand awareness through apps via mobile a ...
- Integrated Online Campaign / Education/Charity/Non-Profit: Mint.com / Mint.com / Math and Money Program
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
In the context of the financial downturn, mint.com and parent company Intu ...
- Integrated Online Campaign / Consumer Packaged Goods: Organic, Inc. / Kimberly-Clark/ U by Kotex* / Ban the Bland
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Last year, U by Kotex helped break the cycle of period sha ...
- Integrated Online Campaign / Consumer Packaged Goods: Isobar / adidas / adidas CLIMACOOL Ride
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
The campaign exceeded expectations in a number of ways. Over 152 milli ...
- Integrated Online Campaign / Consumer Packaged Goods: Campbell Ewald / Chicken of the Sea / Chicken of the Sea -- 2011 Integrated Online Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Outspent 52 to 1,we embarked on an online strategy for Chicken ...
- Integrated Online Campaign / Business-to-Business: The Economist Group (TEG) / Thomson Reuters / Ideas Arena: Global Leaders
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
The Economist Group created the "Ideas Arena: Global Leaders" campaign around t ...
- Integrated Online Campaign / Business-to-Business: Google / Google / Watch This Space
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Google's "Watch This Space" campaign featured a sleek Web site that w ...
- Integrated Online Campaign / Business-to-Business: Approva Corporation / Approva Corporation / Control Freak
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Approva's new online campaign, I Love Control Freaks, sought to shine ...
- Integrated Online Campaign / Beverage (Non-Alcoholic): VML / Gatorade / G Series Before, During and After
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Promoting Gatorade as part of evolving sports nutrition meant upping its digit ...
- Integrated Online Campaign / Beverage (Non-Alcoholic): Initiative / Dr Pepper/Snapple Group / Dr Pepper CHEGG
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Since Coke and Pepsi hold pouring rights on most college campuses, ...
- Integrated Online Campaign / Beverage (Non-Alcoholic): HUGE / Pepsi / Pepsi Refresh Project 2.0
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
In 2010, Pepsi debuted the Pepsi Refresh Project, a community-focused platform whe ...
- Integrated Online Campaign / Beverage (Alcoholic): Pavone / D.G. Yuengling & Son / The Chesterfield Society
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
For Yuengling's Lord Chesterfield Ale, everything old is new again. The Pennsylvan ...
- Integrated Online Campaign / Beverage (Alcoholic): Beeby Clark Meyler / PALM Beer / PALM Beer: Regional Brand Amplification through Social Media
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
PALM Beer is a premium Belgian brew that wanted to play ...
- Integrated Online Campaign / Beverage (Alcoholic): Antler Agency / Magners Irish Cider / Magners Comedy Festival 2011
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Magners Irish Cider, which supports an eponymous comedy festival in Glasgow, decid ...
- Integrated Online Campaign / Beauty & Cosmetics: Ryan Partnership / Unilever / Dove Men+Care NCAA Tournament Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
This truly integrated campaign combined print, TV, digital, mobile, PR, social a ...
- Integrated Online Campaign / Beauty & Cosmetics: Martha Stewart Living Omnimedia / Pantene / I Do My Do
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
I Do My Do utilized the full suite of MSLO assets ...
- Integrated Online Campaign / Beauty & Cosmetics: Hearst Digital Media / Clairol / "Perfect 10"
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Hearst Digital Media and Harper's Bazaar developed a comprehensive, integrated, year-long progr ...
- Integrated Online Campaign / Automotive: OMD / Nissan / Nissan GT Academy
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Nissan's challenge was to connect the average consumer to the unattainable dre ...
- Integrated Online Campaign / Automotive: Triad Retail Media and Benchmark Agency / eBay Motors / National Collector Car Appreciation Day
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
The U.S. Senate declared July 8, 2011 as National Collector Car Appreciati ...
- Integrated Online Campaign / Automotive: blacQube / Mercedes-AMG / SLS AMG Roadster Launch
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
When Mercedes-AMG, a subsidiary of Mercedes-Benz specializing in high-performance luxury cars, announc ...
- Integrated Online Campaign / Apparel, Fashion: Mullen / The Timberland Company / Timberland Women's Launch
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Timberland faced a daunting challenge in launching its new women's line: harne ...
- Integrated Online Campaign / Apparel, Fashion: Kirshenbaum Bond Senecal + Partners / Armani Exchange / Armani Exchange Spring/Summer Collection 2011
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
The AX brand just screams hot young style-conscious men. Yet the sto ...
- Integrated Online Campaign / Apparel, Fashion: Katalyst / Levi's / Levi's Curve ID Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Levi's Curve id jeans use a revolutionary sizing system to fit ...