- In New Ads, Zulily Invites Women To Explore More
Marketing Daily, Sarah Mahoney - Tuesday, April 30, 2019
The flash-sale site's spots feature space explorers who speak "Alien," machete-wielding jung ...
- For Mom, Teleflora Turns Off Tears, Dials Up Laughs
Marketing Daily, Sarah Mahoney - Tuesday, April 30, 2019
The company is good-naturedly reminding us all that it's probably a go ...
- SmileDirect, CVS Take Bigger Bite Out Of Orthodontists
Marketing Daily, Sarah Mahoney - Monday, April 29, 2019
SmileDirectClub is radically expanding its retail reach, announcing a partnership with C ...
- The Secret Of D2C Powerhouses? Equality, Intelligence, Honesty
D2C Insider, Sarah Mahoney - Monday, April 29, 2019
D2C success is perhaps less about products and business models, and mo ...
- Spending For Mom To Reach Record $25B
Marketing Daily, Sarah Mahoney - Friday, April 26, 2019
According to an NRF study, per-person spending will rise to an avera ...
- Tentrr Expands Glamping To 33 States, Adds State Parks
Marketing Daily, Sarah Mahoney - Wednesday, April 24, 2019
The D2C start-up -- like Airbnb, but with tents, queen-size beds a ...
- For NFL Draft Campaign, Lowe's Goes 'Pro'
Marketing Daily, Sarah Mahoney - Wednesday, April 24, 2019
Retailer launches campaign aimed at construction professional tied to the NFL Draf ...
- Kohl's Steps Up Amazon Returns, Amazon Steps Into Your Garage
Marketing Daily, Sarah Mahoney - Tuesday, April 23, 2019
Kohl's, expanding its partnership with Amazon, will now sell Amazon tech produc ...
- North Face Climber Tragedy Overshadows Earth Day Marketing
Marketing Daily, Sarah Mahoney - Monday, April 22, 2019
Crisis management strategist says company is doing a commendable job in respon ...
- Making Digital Edible: Hungryroot Pops Up For Real-Life Challenge
D2C Insider, Sarah Mahoney - Monday, April 22, 2019
"We want to know how customers behave differently in stores, and wh ...
- With $100 Hyperlocal Jeans, Wrangler Brings Sustainability Home
Marketing Daily, Sarah Mahoney - Monday, April 22, 2019
Jeans in Wrangler Rooted collection -- in men's sizes only so f ...
- Neiman Marcus, H&M Dive Into Secondhand Chic
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2019
Neiman Marcus is buying a minority stake in ecommerce site Fashionphile, whi ...
- Partnering With Kidbox, Walmart Jumps Into Subscription Fray
Marketing Daily, Sarah Mahoney - Wednesday, April 17, 2019
The move comes at a time when D2C brands like Kidbox a ...
- MAC Celebrates Cause Marketing With RuPaul Throwback
Marketing Daily, Sarah Mahoney - Tuesday, April 16, 2019
MAC Cosmetics is celebrating 25 years of cause marketing in a n ...
- Best Buy Boosts Barry As New CEO
Marketing Daily, Sarah Mahoney - Monday, April 15, 2019
Corie Barry will become the Minneapolis-based retailer's first-ever female CEO. She replac ...
- Search Secrets Of D2C Beauty Brands
D2C Insider, Sarah Mahoney - Monday, April 15, 2019
Disruptor brands are the biggest news in search this year, according ...
- Mulch Madness: Lowe's, Home Depot Kick Off Spring Black Friday
Marketing Daily, Sarah Mahoney - Friday, April 12, 2019
According to Home Depot research, almost 30% of consumers put off outdo ...
- In First Earnings Report In 35 Years, Levi's Sales Up 7%
Marketing Daily, Sarah Mahoney - Wednesday, April 10, 2019
Observers say that Levi Strauss owes much of its strong performance ...
- For Gen Z, Nothing Beats Nike, Ulta, Vans, Chick-fil-A
Marketing Daily, Sarah Mahoney - Tuesday, April 9, 2019
90% of girls in study prefer to shop in physical stores f ...
- Rent The Runway, Newbie Unicorn, Targets Girls In Fashion Expansion
Marketing Daily, Sarah Mahoney - Monday, April 8, 2019
RTR Kids is scheduled to begin April 16, initially offering girls' du ...
- Patagonia's Next-Level Purpose? Taking Aim At B2B Bros
Marketing Daily, Sarah Mahoney - Monday, April 8, 2019
Patagonia says it will only take on new B2B clients if th ...
- Hermes Cozies Up To D2C Lifestyle Stores
D2C Insider, Sarah Mahoney - Monday, April 8, 2019
Hermes' new store is a sign of just how powerfully D2C-inspired experienc ...
- Beyonce, Adidas Announce Deal After Reebok Dust-Up
Marketing Daily, Sarah Mahoney - Sunday, April 7, 2019
Beyonce and Adidas will collaborate not just on performancewear, but also ...
- Best Media For Modern D2C Brands? Old-Fashioned Radio
Marketing Daily, Sarah Mahoney - Thursday, April 4, 2019
The combo of TV and AM/FM radio generated about twice the li ...
- With Bloomie's Partnership, Windex Joins Plastic Backlash
Marketing Daily, Sarah Mahoney - Wednesday, April 3, 2019
Windex is bringing in-store experiences to the luxury retailer, including a wind ...
- DSW Launches Campaign With Mindy Kaling
Marketing Daily, Sarah Mahoney - Tuesday, April 2, 2019
Kaling says snakeskin booties "make me want to get back together wi ...
- It's Almost Roller Coaster Season -- Expect Competitive Frenzy
Marketing Daily, Sarah Mahoney - Monday, April 1, 2019
A Wedbush report predicts a tough uphill climb for Six Flags, whi ...
- Has Lululemon Perfected The D2C Balancing Act?
D2C Insider, Sarah Mahoney - Monday, April 1, 2019
Company prediction that digital sales may eventually account for 50% of a ...
- Walmart Expands Digital Furniture Offers With New Drew Barrymore Line
Marketing Daily, Sarah Mahoney - Friday, March 29, 2019
Sold only on Walmart's websites, the 200-piece collection is priced from $ ...
- With Project #ShowUs, Dove And Getty Put Stock In Better Beauty Ads
Marketing Daily, Sarah Mahoney - Thursday, March 28, 2019
Project is "world's largest stock photo library created by women and non-bina ...
