- Has Lululemon Perfected The D2C Balancing Act?
D2C Insider, Sarah Mahoney - Monday, April 1, 2019
Company prediction that digital sales may eventually account for 50% of a ...
- Walmart Expands Digital Furniture Offers With New Drew Barrymore Line
Marketing Daily, Sarah Mahoney - Friday, March 29, 2019
Sold only on Walmart's websites, the 200-piece collection is priced from $ ...
- With Project #ShowUs, Dove And Getty Put Stock In Better Beauty Ads
Marketing Daily, Sarah Mahoney - Thursday, March 28, 2019
Project is "world's largest stock photo library created by women and non-bina ...
- Forrester Names Top Retail Apps: Home Depot, Sephora, Walmart
Marketing Daily, Sarah Mahoney - Tuesday, March 26, 2019
Forrester predicts smartphones will influence 32% of offline retail sales in t ...
- Kondo Craze Sparks Good For Goodwill, Organizational Products
Marketing Daily, Sarah Mahoney - Monday, March 25, 2019
"Sales of organization solutions will continue to see a positive effect fr ...
- How Many Stores Does A Digital Brand Need?
D2C Insider, Sarah Mahoney - Monday, March 25, 2019
Does opening more stores -- which usually means sinking considerable cash in ...
- As Sales Disappoint, Nike Sees New Power In D2C
Marketing Daily, Sarah Mahoney - Friday, March 22, 2019
Sales from Nike Direct initiatives saw double-digit gains in both apparel a ...
- Amazon Launches Its First Private-Label Skincare Line
Marketing Daily, Sarah Mahoney - Thursday, March 21, 2019
The 12 Belei products, which include moisturizers, masques, serums and eye crea ...
- With Unexpected Loss, DSW Reinvents Itself As Designer Brands
Marketing Daily, Sarah Mahoney - Wednesday, March 20, 2019
New name reflects retailer's commitment to private-label brands and what it hop ...
- To Woo Parents, Kidbox Combines Curation, Cause Marketing
Marketing Daily, Sarah Mahoney - Tuesday, March 19, 2019
Miki Berardelli, CEO of Kidbox, says her company is on track ...
- In New TV Ads, Madison Reed Aims To Break Hair Colorist Mystique
Marketing Daily, Sarah Mahoney - Monday, March 18, 2019
Add Madison Reed to the growing list of D2C brands turning ...
- What's For Dinner? Retailers Have A Better Answer Than D2C Brands
D2C Insider, Sarah Mahoney - Monday, March 18, 2019
Meal-kit winners will understand I don't want to dig up a p ...
- Ulta Soars On The Kylie Factor
Marketing Daily, Sarah Mahoney - Friday, March 15, 2019
Key to Ulta's success this quarter? Exclusive physical distribution of digitally nati ...
- MAC, Benefit To Partner With Planned Parenthood
Marketing Daily, Sarah Mahoney - Thursday, March 14, 2019
What Planned Parenthood gets: $500,000 from Mac; 100% of Benefit's brow w ...
- Pour Moi Expands Beyond D2C, Steps Out On Amazon
Marketing Daily, Sarah Mahoney - Wednesday, March 13, 2019
The company launched in 2017 with what it says is a skinca ...
- With 'Redefining Beautiful,' Macy's Looks To Make Fashion More Personal
Marketing Daily, Sarah Mahoney - Monday, March 11, 2019
"Find More," the 60-second ad created by BBDO New York, is airi ...
- Can This Quirky Kid Give Reebok's Sales A Rebound?
Marketing Daily, Sarah Mahoney - Monday, March 11, 2019
Called "Storm the Court," the new 90-second ad stars a young gi ...
- The Try-Before-You-Buy Conundrum
D2C Insider, Sarah Mahoney - Monday, March 11, 2019
Digital-first brands have always been at a disadvantage, so they're pushing f ...
- In Contest Twist, DSW Sends Loyal Customers On Antipoverty Mission
Marketing Daily, Sarah Mahoney - Friday, March 8, 2019
Customers compete to win a trip to an impoverished Caribbean destination whe ...
- Adidas, Always, Etsy Among Brands Celebrating International Women's Day
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2019
Adidas, well aware that just 4% of U.S. sports coverage includes women ...
- With #Maxximizing, T.J. Maxx Turns Pop-Up Shopping Into A Game
Marketing Daily, Sarah Mahoney - Wednesday, March 6, 2019
The contest builds on the brand's positioning as a favorite place ...
- With Digital Surge, Target Tears It Up
Marketing Daily, Sarah Mahoney - Tuesday, March 5, 2019
It just put up its best full-year sales numbers in 13 year ...
- Amazon? Nope, Americans Fall For Discount Grocers Aldi, Lidl
Marketing Daily, Sarah Mahoney - Monday, March 4, 2019
Study finds that while Aldi and Lidl are relatively new to t ...
- Convenience, Redefined: Can D2C Brands Keep Up?
D2C Insider, Sarah Mahoney - Monday, March 4, 2019
D2C brands' focus on convenience (which just about any digital brand c ...
- Nordstrom Sales Slow; Breaks Arty New Ads
Marketing Daily, Sarah Mahoney - Friday, March 1, 2019
With fewer people shopping, same-store sales dropped 1.6% at Nordstrom's full-price stor ...
- In Latest Bra-haha, Victoria Staggers As Target Struts
Marketing Daily, Sarah Mahoney - Thursday, February 28, 2019
Victoria's Secret parent company L Brands reports yet another decline in sal ...
- Emphasizing Customer Service, Best Buy Fights Back Against Amazon
Marketing Daily, Sarah Mahoney - Wednesday, February 27, 2019
Best Buy startled industry observers with strong results for the fourth quart ...
- With Kristen & Dax, Walmart Cuddles Up To Millennial Mamas
Marketing Daily, Sarah Mahoney - Tuesday, February 26, 2019
Walmart will be the exclusive retailer for Hello Bello, a babies' toilet ...
- Wayfair's Sales Soar -- But So Does Ad Spending
Marketing Daily, Sarah Mahoney - Monday, February 25, 2019
The company's losses nearly doubled to $143.8 million, and analysts wonder ...
- Forrester: Why Brick-And-Mortar Is Failing Luxury
Marketing Daily, Sarah Mahoney - Sunday, February 24, 2019
High-end department stores continue to lose relevance and market share, replaced ...
