- McDonald's Joins Price-Fixing Suit As Chicken Industry Consolidates
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, August 24, 2021
"McDonald's distribution centers may have been victims of the purported conspiracy, unknowing ...
- Congress Seen As Fastest Route To CBD Expansion
CPG Insider, Steve Ellwanger - Friday, August 20, 2021
In the wake of the FDA's rejection of two recent CBD-based, dieta ...
- Grubhub Can't Deliver Profits With Caps On Delivery Fees
Marketing Daily, Steve Ellwanger - Thursday, August 19, 2021
Management at Amsterdam-based Grubhub parent Just Eat Takeaway.com, which acquired the compa ...
- SunChips Promotes Individuality With 'Be Your Own Wave' Campaign
Marketing Daily, Steve Ellwanger - Wednesday, August 18, 2021
The first campaign for SunChips in four years aims to rejuvenate ...
- Subway Franchisees Call Foul On Megan Rapinoe's Olympics Gesture
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, August 18, 2021
Some franchisees want the chain to pull any ads featuring the socc ...
- Jif Moves From GIF Debate To Rap Music With Ludacris
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, August 17, 2021
Ad plays with the idea that rappers sound like they're performing wi ...
- Report: Product Attributes More Important Than Brand Names
CPG Insider, Steve Ellwanger - Friday, August 13, 2021
Hartman Senior Vice President Shelley Balanko explains why it's not just t ...
- Testing, Testing: Will Plant-Based Foods Be A QSR Fixture Or Niche?
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, August 12, 2021
One analyst said they will "likely remain a niche category for so ...
- Fetch Rewards Platform Expands Reach, Debuts OOH Ads
Marketing Daily, Steve Ellwanger - Monday, August 9, 2021
In one spot, a young couple uses power tools in "innovative y ...
- Domino's Bashes 'Surprise' Delivery Fees With $50M Food Giveaway
QSR Insider, Steve Ellwanger - Tuesday, August 10, 2021
"Other delivery apps add surprise fees," says a Domino's worker in o ...
- Reed's Inc. Enters Convenience, Drugstores, But Keeps The Lid On CBD
CPG Insider, Steve Ellwanger - Friday, August 6, 2021
Reed's was early into the "real" ingredient space with its Reed's a ...
- Simple Mills' First National Campaign Touts 'Nutrient-Dense' Snacks
Marketing Daily, Steve Ellwanger - Thursday, August 5, 2021
Ad focuses on people "getting things done that they want to g ...
- PepsiCo Will Divest Tropicana, Naked Juices
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, August 4, 2021
PepsiCo will receive $3.3 billion for Tropicana, Naked and other unidentified jui ...
- Koch Foods Is Latest Poultry Provider Charged With Price Fixing
Marketing Daily, Steve Ellwanger - Tuesday, August 3, 2021
Federal government indicted Illinois-based Koch Foods for allegedly rigging the price ...
- Amid COVID Uncertainty, Starbucks Brews Rising Sales
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, August 3, 2021
In Q3, the cold category represented 74% of beverage sales-up 10 percenta ...
- Ever-Evolving Milk Category Feeling Its Oats
CPG Insider, Steve Ellwanger - Friday, July 30, 2021
"Oat has become the new darling for plant-based milk substitutes," Innova Mark ...
- Cointreau, Mars Wrigley File Trademark Suits Against Cannabis/CBD Companies
Marketing Daily, Steve Ellwanger - Thursday, July 29, 2021
Cointreau filed suit against Canopy Growth Corp. after Canopy's U.S. debut ...
- McDonald's Leverages Digital, Loyalty Rewards As Sales Rise
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, July 29, 2021
Q2 U.S. comparable-unit sales growth of 25.9% credited to menu price increase ...
- Coca-Cola Doubles Marketing Spend As Channels Rise Above COVID
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, July 27, 2021
Second quarter financial results surprised many on Wall Street, with growth ...
- Happy Egg Co. Cracks Open Category With Digital Egg Hunt
CPG Insider, Steve Ellwanger - Friday, July 23, 2021
Packaging QSR codes aim to give egg buyers "a whole world spill ...
- Nabisco Olympics Spots Champion Togetherness, Diversity
Marketing Daily, Steve Ellwanger - Wednesday, July 21, 2021
Scheduled to air during the opening ceremonies on Friday, "Fiercely Together" featur ...
- Sacha Baron Cohen Sues Marijuana Dispensary Over Billboard With 'Borat' Image
Marketing Daily, Steve Ellwanger - Tuesday, July 20, 2021
Suit alleges Cohen would never promote marijuana because he has never us ...
- PepsiCo Inc.'s Laguarta On Post-Pandemic Consumer Trends
CPG Insider, Steve Ellwanger - Friday, July 16, 2021
PepsiCo Inc. executives see ecommerce and consumers' holistic health concerns as t ...
- McCain Foods' Anthem For Restaurant Workers: 'Let's Fry'
Marketing Daily, Steve Ellwanger - Thursday, July 15, 2021
"We leveraged a simple insight that back-of-the-house restaurant workers use music ...
- Little Caesars Tests Plant-Based 'Planteroni' Topping
Marketing Daily, Steve Ellwanger - Wednesday, July 14, 2021
Little Caesars is introducing plant-based pepperoni this week as a pizza toppi ...
- As 'Cousin T,' T-Pain Throws Down The Love For Lipton
Marketing Daily, Steve Ellwanger - Wednesday, July 14, 2021
Rapper/singer T-Pain acts role of Cousin T in spots that evoke 199 ...
- Philip Morris Takes Heat For Acquisition Of Lung-Health-Remedy Provider
Marketing Daily - Top of the News, Steve Ellwanger - Monday, July 12, 2021
UK-based Vectura, purchased for $1.2 billion, makes respiratory drug inhalers for conditio ...
- Some CPG Brands Rate High In LGBTQ Allyship
CPG Insider, Steve Ellwanger - Friday, July 9, 2021
Publisher Pride Media cites PepsiCo's Bubly and Mondelez' Oreo as marketing standou ...
- Blue Bunny Teams With Designer Nate Berkus To Aid Ice Cream Parlors
Marketing Daily, Steve Ellwanger - Thursday, July 8, 2021
Brand is recognizing parlors as "The Heart Of Fun" and offering th ...
- Beef Snack Marketer Country Archer Rallies 'Grassholes'
Marketing Daily, Steve Ellwanger - Wednesday, July 7, 2021
The slightly off-color national ad campaign touts the benefits of grass-fed be ...