- Be True To Your QSR: McDonald's, Popeyes Go National With Loyalty Programs
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, July 6, 2021
In tests, MyMcDonald's Rewards members were "far more likely to return ...
- Delta-8 THC Is Wildly Popular -- But Is It Legal?
CPG Insider, Steve Ellwanger - Friday, July 2, 2021
A sister cannabinoid to Delta-9 THC -- the psychoactive element of marijua ...
- Jinx Goes Direct-To-Dog With Scented 'Barkboard' Placements
Marketing Daily, Steve Ellwanger - Thursday, July 1, 2021
Mini-billboards in Los Angeles and New York City, which "encourage pups ...
- Few CPG, QSR Brands Lighting Up For Independence Day
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, June 30, 2021
"With an unpredictable supply chain, brands are having to rethink some ...
- Juul Fined $40M For Targeting Youths, Awaits Separate Antitrust Decision
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, June 30, 2021
The $40M settlement, to be paid to North Carolina, could be follow ...
- Alpha Foods Uses Humor To Counter Plant-Based Consumer Perceptions
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, June 29, 2021
Campaign is based on the notion that if a plant can ...
- Sounds Of Success: Coke Scores High In Brand Audio Rankings
CPG Insider, Steve Ellwanger - Friday, June 25, 2021
Last year, audio became more important for brand identity and customer experien ...
- Black Forest Campaign Offers Sweet Relief From Daily Stress
Marketing Daily, Steve Ellwanger - Tuesday, June 22, 2021
Campaign creative offers a respite from the noise and chaos of ...
- Thighs Are The New Wings: How QSR Chain Dealt With Chicken Shortage
Marketing Daily, Steve Ellwanger - Monday, June 21, 2021
QSR chain Wingstop Inc. is hedging its bets on a worsening chick ...
- Bud Light Seltzer, Truly Lemonade Top List Of New Product Pacesetters
CPG Insider, Steve Ellwanger - Friday, June 18, 2021
Brands big and small had to pivot "as soon as they launch ...
- Mtn Dew's 'RISE' Branding Draws Trademark Lawsuit By Rise Brewing
Marketing Daily - Top of the News, Steve Ellwanger - Friday, June 18, 2021
Having used the RISE trademark for canned, caffeinated drinks since 2016, Ri ...
- Protein2o Ramps Up Marketing With Focus On Taste, Functionality
Marketing Daily, Steve Ellwanger - Wednesday, June 16, 2021
With competitors like Gatorade wading into protein water, Protein2o is expanding i ...
- Dave & Buster's Tries To Lure Diners AND Workers
Marketing Daily, Steve Ellwanger - Tuesday, June 15, 2021
7 new spots target a broad range of potential patrons, while compa ...
- GenTech Holdings To Acquire NxtBar Snack Bar Brand
Marketing Daily, Steve Ellwanger - Monday, June 14, 2021
NxtBar's keto- and paleo-friendly products would reside within GenTech's Sinfit Nutrition subsidiar ...
- FreeWater: Advertising And Charity In One Container
CPG Insider, Steve Ellwanger - Friday, June 11, 2021
Founder Josh Cliffords envisions FreeWater as a B2B and B2C platform fuel ...
- Campaign For Olipop 'Tonics' Contradicts Pepsi Zero Sugar Ads
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, June 10, 2021
Gut-friendly soda brand Olipop disagrees with Pepsi's definition of "compromise" but welcom ...
- Apartments.com Casts Broad Net For Renters, Landlords
Marketing Daily, Steve Ellwanger - Wednesday, June 9, 2021
Campaign spots feature Brad Bellflower (Jeff Goldblum) explaining that Apartments.com can fi ...
- My/Mochi Ice Cream Sets First National Campaign
Marketing Daily, Steve Ellwanger - Tuesday, June 8, 2021
"Melt Your Mouth's Mind" aims to convey the "duality of textures" ...
- Tobacco Truths? From 'Vaping Is Better' To Corporate Smoke & Mirrors
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, June 8, 2021
British American Tobacco reports on research that pooh-poohs risk of vaping, whi ...
- Colgate-Palmolive Testing 'Social Care' ChatBot On Instagram
CPG Insider, Steve Ellwanger - Friday, June 4, 2021
The pilot program is in the Asia Pacific region, but the tex ...
- Crystal Geyser Planting Trees, Amassing 'Green' Creds
Marketing Daily, Steve Ellwanger - Thursday, June 3, 2021
New campaign highlights brand's tree-planting initiative and growing use of bottles ma ...
- Krispy Kreme: Sales Grew During Pandemic, But So Did Losses
Marketing Daily, Steve Ellwanger - Wednesday, June 2, 2021
Although sales had nearly 20% increase from 2019, the brand-which filed f ...
- PepsiCo Extends QSR Outreach With FAT Brands Deal
Marketing Daily, Steve Ellwanger - Tuesday, June 1, 2021
The move comes as PepsiCo continues to step up consumer outreach ...
- CBD: Industry Or Ingredient?
CPG Insider, Steve Ellwanger - Friday, May 28, 2021
At the consumer level, there's still plenty of confusion and doubt abo ...
- Gut Check: Health-Ade Says There's Whole 'World' In Your Belly
Marketing Daily, Steve Ellwanger - Thursday, May 27, 2021
Ad features animated visuals of the bacteria and fungi that populate t ...
- Study: TikTok Ranks High For Driving Female Gen Z Purchases
Marketing Daily, Steve Ellwanger - Wednesday, May 26, 2021
Gen Z is also "keenly aware of product packaging and the messag ...
- Think! Protein Bars Reimagine The Meaning Of 'Strong'
Marketing Daily, Steve Ellwanger - Tuesday, May 25, 2021
Think! protein bars' continuing evolution from performance to lifestyle products is communicat ...
- Lawsuit Targets Vital Farms' Premium-Egg Ad Claims
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, May 25, 2021
Class-action lawsuit alleges the company makes false and misleading claims about h ...
- With Or Without Coke, Monster, Red Bull Rule In Energy Drinks
CPG Insider, Steve Ellwanger - Friday, May 21, 2021
Could things go better with Coke Energy? We'll probably never know, giv ...
- Creminelli Targets Foodies Through Their Common Behaviors
Marketing Daily, Steve Ellwanger - Thursday, May 20, 2021
We know "foodies tend to be more discerning about food -- discernme ...