- Investors Give Free Range To Plant-Based And Cell-Cultured Chicken
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, May 20, 2021
Plant-based chicken marketer Daring Foods and animal-cell-cultured meat provider Good Meat announc ...
- Starbucks Seeks 'Puppuccino' Trademark For Drinks, Pet Bandanas
Marketing Daily, Steve Ellwanger - Tuesday, May 18, 2021
The caffeine purveyor has been known for giving free whipped cream ...
- Speaking Of 'Aha' Beverage Moments...Endlessly
Marketing Daily, Steve Ellwanger - Monday, May 17, 2021
Video spots, OOH ads answer the question: How many ways can y ...
- Tyson Fetches $1.2B From General Mills For Pet Treat Brands
CPG Insider, Steve Ellwanger - Friday, May 14, 2021
The brands General Mills is acquiring include Nudges, Top Chews and Tr ...
- Frozen Dessert Makers Rev Up Marketing In Time For Summer
Marketing Daily, Steve Ellwanger - Thursday, May 13, 2021
New campaigns for established and emerging frozen confections check lots of boxes-fr ...
- Nestle, PepsiCo Ride Wave Of The Functional Beverages
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, May 13, 2021
PepsiCo's 20-year-old Propel water brand has debuted an immune-support variation, promoted ...
- Trulieve, Harvest Partner, Cultivating Biggest-Ever U.S. Marijuana Deal
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, May 11, 2021
Company's new footprint will cover 11 states, with 22 cultivation and processi ...
- 5 Years In, Beyond Meat, Impossible Foods Still Seek Plant Stampede
Marketing Daily, Steve Ellwanger - Monday, May 10, 2021
Early movers in bringing plant-based meat substitutes to the table still fa ...
- Israel-Based DouxMatok Sprinkles High-Tech Sugar On U.S. Market
CPG Insider, Steve Ellwanger - Friday, May 7, 2021
Food-ingredient company is introducing its Incredo brand of beet- and cane-derived suga ...
- Study: Retail Media Networks Need To Evolve Faster, Share More Data
Marketing Daily, Steve Ellwanger - Thursday, May 6, 2021
In survey of 300 CPG marketing/sales execs, 66% said they plan ...
- Extra Gum, Snickers Conjure Up Differing Views Of 'Near-Future' Life
Marketing Daily, Steve Ellwanger - Wednesday, May 5, 2021
Hugging and kissing runs rampant across all ages, ethnicities and gender pairin ...
- Del Taco Ramping Up Breakfast, Enables Ordering Via Google
Marketing Daily, Steve Ellwanger - Tuesday, May 4, 2021
Del Taco's "GHOSTED" ad directly targets competitor Taco Bell, whose patrons compla ...
- Pep's Place: Pepsi Partners With Ghost Kitchens, Delivery Services
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, May 4, 2021
With its U.S. food-service business still on the decline, Pepsi seems ...
- Nestle, Unilever Up Their Stakes In Health & Wellness
CPG Insider, Steve Ellwanger - Friday, April 30, 2021
Nestle picks up such brands as Nature's Bounty, Solgar, Osteo Bi-Flex a ...
- Bubly, Family Equality Support Would-Be LGBTQ+ Parents
Marketing Daily, Steve Ellwanger - Thursday, April 29, 2021
Bubly and nonprofit Family Equality are launching a twist on the tradition ...
- Schlotzsky's Drafts Terry Bradshaw For 'Meatier' Sandwich Tutorial
Marketing Daily, Steve Ellwanger - Thursday, April 29, 2021
"Train For A Mouthful" is part of a BOGO promotion to genera ...
- DoorDash Revises Rates, Settles Suit With Tech Partner Olo
Marketing Daily, Steve Ellwanger - Tuesday, April 27, 2021
DoorDash said it will allow restaurants to pick from three rates, setti ...
- The Noid Is Back To (Once Again) Wreak Havoc On Domino's Delivery
Marketing Daily, Steve Ellwanger - Monday, April 26, 2021
Noid does what he can to try to sabotage the four-wheel ...
- Private-Label Brands And The Nexus Of Price, Premium, Choice
CPG Insider, Steve Ellwanger - Friday, April 23, 2021
Private-label products benefited from the pandemic --- in part because consumers' financi ...
- Grubhub Agrees To Settle False-Advertising Claims Involving Non-Partners
Marketing Daily - Top of the News, Steve Ellwanger - Friday, April 23, 2021
Grubhub was accused of falsely advertising that non-partner restaurants were closed ...
- Earth Day: Cloud Paper, SodaStream, Just Egg Campaigns Come Amid Consumer Uncertainty
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, April 22, 2021
There's still a big disconnect between consumer sentiment and actual behavior regardi ...
- Nathan's Famous' Wings Of New York Partners With Ghost Kitchen Brands
Marketing Daily, Steve Ellwanger - Tuesday, April 20, 2021
Nathan's will have 60 Wings Of New York locations in the Unit ...
- Coca-Cola Mum On Ad Spending As Creative, Media Reviews Proceed
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, April 20, 2021
Brand has been pretty quiet on the campaign front as worldwide agen ...
- Federally Legal Marijuana: All About The Beltway -- And The Benjamins
CPG Insider, Steve Ellwanger - Friday, April 16, 2021
If you think things can't get any more blurry in the leg ...
- PepsiCo Brings Apple Soda To New York, Mango To Reality TV
Marketing Daily, Steve Ellwanger - Thursday, April 15, 2021
Pepsico's partnering on "Match Me If You Can" promotes launch of Pep ...
- Altria, Juul Face RICO Claim, FTC Complaint
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, April 15, 2021
The FTC alleges that Altria and Juul eliminated competition in the e-cigaret ...
- Silk Teams With Daft Punk To 'Demystify' Plant-Based Products
Marketing Daily, Steve Ellwanger - Wednesday, April 14, 2021
The first commercial, called "What Is Almondmilk" from the Lightning Orchard agenc ...
- MakeSpace Ads Bring The Funny: 'We Won't Take Your Farm Animals'
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, April 13, 2021
MakeSpace doubles down on its humorous attempts to be top-of-mind in t ...
- Jimmy Bars: From Corporate Foodservice To 7 Countries
CPG Insider, Steve Ellwanger - Friday, April 9, 2021
Brand earned its distribution one channel at a time, with convenience stor ...
- Tillamook Encourages Cream Cheese Breakups, Suggests 'Eligibles'
Marketing Daily, Steve Ellwanger - Thursday, April 8, 2021
Brand wants to switch up the "64% of cream cheese consumers [wh ...