- Mobile Drives Restaurant Traffic, But Apps Could Yield To RCS Texts
Marketing Daily, Steve Ellwanger - Thursday, December 19, 2019
The next wave in personal communication: RCS, or rich communication services, whi ...
- Gotham Greens, Little Leaf Farms Growing With Hydroponics
Marketing Daily, Steve Ellwanger - Wednesday, December 18, 2019
Growth is partly fueled by their close proximity to retailers that ha ...
- Hearts Are Broken And Mended In First GiftNow Campaign
Marketing Daily, Steve Ellwanger - Tuesday, December 17, 2019
The "Gift Courageously" video depicts a budding office romance between a wom ...
- Subway Centralizes Search Discovery With Yext Partnership
Marketing Daily, Steve Ellwanger - Monday, December 16, 2019
The move will make it much easier for Subway and its franchise ...
- Beyond CBD: The Rise Of Adaptogens, Nootropics
CPG Insider, Steve Ellwanger - Friday, December 13, 2019
An analyst surveys the market for these ingredients, which reportedly provide benefi ...
- Nielsen Data Highlights Challenges Of Healthy Food Choices
Marketing Daily, Steve Ellwanger - Thursday, December 12, 2019
There's a gap between intentions to eat better and what people actual ...
- Prescriptions, Subscriptions Unleash Growth At Chewy
Marketing Daily, Steve Ellwanger - Wednesday, December 11, 2019
Sales increased 40% in its third fiscal quarter. ...
- SodaStream Partners With Jonathan Van Ness In ASMR Video Attempt
Marketing Daily, Steve Ellwanger - Wednesday, December 11, 2019
The (intentionally) laughable video has Van Ness trying to catch cucumber chun ...
- Tide May Be Turning For Beleaguered Campbell Soup Brands
Marketing Daily, Steve Ellwanger - Monday, December 9, 2019
The CPG giant just saw its soup market share increase for t ...
- CPG FYI: How To Compete For Shelf Space At Stew Leonard's
CPG Insider, Steve Ellwanger - Friday, December 6, 2019
"What we're looking for is really early companies before the big consum ...
- In Praise Of Mayo: Unilever Leverages Branded Cooking Content
Marketing Daily, Steve Ellwanger - Thursday, December 5, 2019
Unilever is spreading the presence of its Hellman's and Best Foods mayonnai ...
- Kroger Joins 'Dark Kitchen' Delivery Trend With ClusterTruck
Marketing Daily, Steve Ellwanger - Wednesday, December 4, 2019
Dark kitchen refers to the growing number of delivery-only kitchens with restauran ...
- Chick-fil-A Facilitates 'Time Gifting' For The Holidays
Marketing Daily, Steve Ellwanger - Tuesday, December 3, 2019
Visitors to the brick-and-mortar The Time Shop and website can create cust ...
- Main Plant-Based Meat Hurdles: Affordability, Taste
Marketing Daily, Steve Ellwanger - Monday, December 2, 2019
"Survey data show 73% of interested buyers rank taste curiosity as the ...
- FDA Issues New Warnings About Health Risks Of CBD
Marketing Daily, Steve Ellwanger - Saturday, November 30, 2019
"CBD has the potential to harm you, and harm can happen ev ...
- Q&A: Sterling Brands CEO Cantor On CPG Challenges, 'Excavation' Research
CPG Insider, Steve Ellwanger - Wednesday, November 27, 2019
"Holistic branding creates a tension between enduring brand elements and elements th ...
- Brand Authenticity, Transparency Outweigh Sustainability
Marketing Daily, Steve Ellwanger - Tuesday, November 26, 2019
In study, 41% cited authenticity/transparency as their most important value for bra ...
- Study: Taco Bell Fastest In 'Attended Pickup' Digital Ordering
Marketing Daily, Steve Ellwanger - Monday, November 25, 2019
For attended, in-store pickup of digitally placed orders, the average wait ti ...
- Spotlight On Millennial CPG Shopping By Ethnicity
CPG Insider, Steve Ellwanger - Friday, November 22, 2019
Asian millennials index highest (114) for agreeing completely with the statement ...
- Anna Kendrick Stars In Frito-Lay's First-Ever Holiday Campaign
Marketing Daily, Steve Ellwanger - Thursday, November 21, 2019
It's a multi-brand effort in which Kendrick performs a new take ...
- Former Casper Execs To Launch Jinx, D2C 'Wellness' Dog Food
Marketing Daily, Steve Ellwanger - Wednesday, November 20, 2019
Some physical marketing materials, including direct-mail items, will be scent- and taste-bas ...
- Kraft Heinz Promos Leverage Shopper 'Agents,' Near-Field Tech
Marketing Daily, Steve Ellwanger - Tuesday, November 19, 2019
NFC tags with instant-redeemable coupon labels carrying the notation "tap here f ...
- Siete Family Foods Samples Connected TV For First Campaign
Marketing Daily, Steve Ellwanger - Tuesday, November 19, 2019
The campaign creative shows members of the Siete corporate team gathering f ...
- Lessons From A CPG Startup: Hakuna Brands' Hannah Hong
CPG Insider, Steve Ellwanger - Friday, November 15, 2019
Hong shares some insights on startup funding, product development, strategy and reta ...
- Subway, Other Brands Testing Feature-Rich RCS Texting
Marketing Daily, Steve Ellwanger - Thursday, November 14, 2019
"The RCS-driven improvements would be the equivalent of chat bot-like functionality, whe ...
- Popcorn Factory Launches 'Cards With Pop' (Corn)
Marketing Daily, Steve Ellwanger - Wednesday, November 13, 2019
1-800-FLOWERS.COM is encouraging people to think beyond just floral arrangements for holida ...
- Chipotle Turnaround In Full Gear After Food Safety Issues
Marketing Daily, Steve Ellwanger - Tuesday, November 12, 2019
Credit goes to a new CEO, a complete overhaul of how t ...
- ShopRite Rebrands Private-Label Food, Household Products
Marketing Daily, Steve Ellwanger - Monday, November 11, 2019
Two campaigns that broke today introduce the new Paperbird brand for househo ...
- Beverage Round-Up: Flavored Milk Tops Number Of Product Launches
CPG Insider, Steve Ellwanger - Friday, November 8, 2019
Analyst Tom Vierhile walks CPG FYI through the maze of new mi ...
- The Future Of Restaurants? Tech-Driven -- And Complicated
Marketing Daily, Steve Ellwanger - Thursday, November 7, 2019
Report: "The off-premises market - carryout, delivery, drive-thru and mobile units ...
