- Back For Bubly, Michael Buble Still Disagrees With Brand Name
Marketing Daily, Steve Ellwanger - Monday, February 3, 2020
Launched in early 2018, sparkling water Bubly got a big brand recogniti ...
- A Deceased Brand Icon + Social Media = Peanutiness
CPG Insider, Steve Ellwanger - Friday, January 31, 2020
Planters' strategists chose to kill a fictitious icon for the sheer publici ...
- Farm Rich Feeds Day-Long Snacking Trend With 'Grab A Snack' Campaign
Marketing Daily, Steve Ellwanger - Thursday, January 30, 2020
The campaign promotes snack "individualism," with a target audience that skews young ...
- Super Bowl Roundup: Preview Of Beverage, Snack Spots
Marketing Daily, Steve Ellwanger - Wednesday, January 29, 2020
For example: Bryan Cranston does a takeoff on Jack Nicholson in "T ...
- Applebee's, Buffalo Wild Wings, Hooters Winging It For Super Bowl Fans
Marketing Daily, Steve Ellwanger - Tuesday, January 28, 2020
BWW, Hooters, offering free wings if game goes into overtime, while Applebee ...
- Colgate To Acquire Hello's Vegan Oral Care Brands
Marketing Daily, Steve Ellwanger - Monday, January 27, 2020
The announcement came less than a month after company launched two veg ...
- Q&A: Stonyfield's Drociak On Social Influencers, Authenticity
CPG Insider, Steve Ellwanger - Friday, January 24, 2020
Organic yogurt marketer Stonyfield was early into the online influencer space, wi ...
- Premier Protein Highlights Personal Progress, Not Before-And-After Images
Marketing Daily, Steve Ellwanger - Thursday, January 23, 2020
Ads for the marketer of premade protein shakes follow four consumers ...
- Mr. Peanut Dies In Walkup To Super Bowl Snackstakes
Marketing Daily, Steve Ellwanger - Wednesday, January 22, 2020
Doritos, Pringle and Snickers are also releasing pre-Super Bowl teasers ...
- Tropicana Kicks Off 'Sip Your Sunshine' Campaign, Ellie Kemper Event
Marketing Daily, Steve Ellwanger - Tuesday, January 21, 2020
"We've heard that Tropicana can raise people up both physically and emotionall ...
- Chick-fil-A Offers Loyalty Nuggets, 'Seated' App Gives Partner Discounts
Marketing Daily, Steve Ellwanger - Monday, January 20, 2020
Chick-fil-A is giving away eight free nugget to those who create ...
- From Chocolate Hummus To Lobster Bisque: Walmart Excels In Private Label Awards
CPG Insider, Steve Ellwanger - Friday, January 17, 2020
PLMA director of retail trade relations Suzanne Caputo discusses some of t ...
- First Meatless Farm Campaign Touts Taste, Environment
Marketing Daily, Steve Ellwanger - Thursday, January 16, 2020
Meatless Farm's billboards pose the statement "Making a difference without tasting t ...
- Kraft Heinz Serving Condiments, Mr. Peanut During Super Bowl
Marketing Daily, Steve Ellwanger - Wednesday, January 15, 2020
Although the Heinz spot will mostly showcase ketchup, soon-to-be-released HoneyRacha sauce-a mash ...
- Snoop Dogg Fronts New Campaign For Dunkin' Beyond Sausage Sandwich
Marketing Daily, Steve Ellwanger - Tuesday, January 14, 2020
Dunkin' launched the Beyond Sausage Sandwich on Nov. 6 with Snoop ...
- Caffeine Spreading From Drinks To Butters, Snack Bars
Marketing Daily, Steve Ellwanger - Monday, January 13, 2020
General Nutrition Corp. trotted into energy category with launch of three flavo ...
- From Turkey To America: Unilever's Miller Traces Arc Of Ruby Chocolate
CPG Insider, Steve Ellwanger - Friday, January 10, 2020
The pink, berry-flavored chocolate variant called Ruby is considered the world's four ...
- Smartwater Teams With 'Wonder Woman' Gal Gadot For Brand's Biggest Campaign
Marketing Daily, Steve Ellwanger - Thursday, January 9, 2020
The actress will promote Smartwater's expanding portfolio through digital, social and out-of-ho ...
- Panera Cites Social Media In Planned Return Of Menu Item
Marketing Daily, Steve Ellwanger - Wednesday, January 8, 2020
Actress Phyllis Smith from"The Office" reads caustic tweets said to have be ...
- Vital Farms Hatches 'Traceability' Campaign For Pasture-Raised Eggs
Marketing Daily, Steve Ellwanger - Tuesday, January 7, 2020
The campaign explains how shoppers can see a 360-degree video view ...
- Martha Stewart, Hooter Girls Plug Plant-Based Meat For Subway, Hooters
Marketing Daily, Steve Ellwanger - Monday, January 6, 2020
For the rollout of Unreal Wings at 318 Hooters restaurants, the n ...
- Disruption A Common Theme For Brands, Retailers In 2019
CPG Insider, Steve Ellwanger - Friday, January 3, 2020
One topic in many most-read stories: How legacy CPG brands can pu ...
- Buffalo Wild Wings Promotion Leverages MGM Sports Betting Platform
Marketing Daily, Steve Ellwanger - Thursday, January 2, 2020
Winner with best overall week through Feb. 2 will be flown ...
- Beverages Dominate 5 Of 10 Most-Read Food Stories In 2019
Marketing Daily, Steve Ellwanger - Tuesday, December 31, 2019
Two stories apiece featuring beverage giants PepsiCo and Coca-Cola were on t ...
- Conagra Enters 2020 With 'Power Dressings,' Keto-Friendly Cakes
Marketing Daily, Steve Ellwanger - Monday, December 30, 2019
Vegetable-based Healthy Choice "power dressings" will have nondairy and no-soy options. ...
- Roar Organic's Eric Berniker, One Year Into Brand Refresh
CPG Insider, Steve Ellwanger - Friday, December 27, 2019
Roar just introduced electrolyte powder sticks to supplement its ready-to-drink line, whi ...
- Milk's Challenge: Differentiation Against A Commodity Backdrop
Marketing Daily, Steve Ellwanger - Thursday, December 26, 2019
"It is a staggering consideration that the price of water and mi ...
- Rob Lowe Extends Atkins Deal With New 'Any Questions?' Campaign
Marketing Daily, Steve Ellwanger - Tuesday, December 24, 2019
Actor Lowe signed on for another three years as an official bra ...
- CDC Ties Lung Ailments To Black-Market THC Vape Oils
Marketing Daily, Steve Ellwanger - Monday, December 23, 2019
After the CDC's announcement last week, Massachusetts allowed the resumption of medic ...
- Spotlight On Sugar And Its Myriad Substitutes
CPG Insider, Steve Ellwanger - Friday, December 20, 2019
Danone has readjusted its yogurt offerings in a balancing act to appe ...
