- Pepsi QR Code Promotion Encourages Gifting Cash Winnings
Marketing Daily, Steve Ellwanger - Wednesday, November 6, 2019
Gift it Forward with Pepsi" encourages consumers to scan codes on ...
- Cold Beverages Help Perk Up Starbucks' U.S. Sales Growth
Marketing Daily, Steve Ellwanger - Tuesday, November 5, 2019
The company posted comparable-store sales growth of 6% in its recently end ...
- New Panera AR Ad Unit Lets Customers 'Play With' Their Food
Marketing Daily, Steve Ellwanger - Monday, November 4, 2019
Mobile users can manipulate a Mediterranean Egg White Breakfast Wrap to s ...
- Consumers Drawn To Convenient, Predictable Cannabis Products
CPG Insider, Steve Ellwanger - Friday, November 1, 2019
Intention is "not get so high they can't get off the couch ...
- Shifting Tastes Alter Breakfast Menus, But Eggs Still Rule The Roost
Marketing Daily, Steve Ellwanger - Thursday, October 31, 2019
More than one-third of restaurants operators have seen an increase in breakfa ...
- Grubhub Doubles Down On Loyalty Amid Delivery Commoditization
Marketing Daily, Steve Ellwanger - Wednesday, October 30, 2019
Grubhub has decided not to chase new business at any cost, b ...
- Kind Using TikTok For Launch Of Crunch Bars
Marketing Daily, Steve Ellwanger - Tuesday, October 29, 2019
"We learned that crunch is one of the most important textures f ...
- Coke Adjusts Product In Advance Of U.S. Energy Launch
Marketing Daily, Steve Ellwanger - Monday, October 28, 2019
The company is hoping to expand the energy category as opposed ...
- Greek Yogurt Gives Way To 'Third Wave' Of Consumer Choices
CPG Insider, Steve Ellwanger - Friday, October 25, 2019
Much of the ongoing disruption in the category stems from a myri ...
- McDonald's Tests, Learns From Plant-Based Burger In Canada
Marketing Daily, Steve Ellwanger - Thursday, October 24, 2019
A major difference between McDonald's and many of its QSR competitors ...
- Limited Steak Offering, Digital Drive Double-Digit Growth At Chipotle
Marketing Daily, Steve Ellwanger - Wednesday, October 23, 2019
Digital sales, which tend to have a higher average check, amounted ...
- USA Triathlon Embraces CBD With Pure Spectrum Partnership
Marketing Daily, Steve Ellwanger - Tuesday, October 22, 2019
USA Triathlon became the first American national governing body in the Olymp ...
- Cracker Barrel Invests In Maple Street Biscuit, Punch Bowl Social
Marketing Daily, Steve Ellwanger - Monday, October 21, 2019
Punch Bowl Social is a completely different dining concept from Cracker Barre ...
- Awaiting Regulations, FDA Plays Whack-A-Mole With CBD Brands
CPG Insider, Steve Ellwanger - Friday, October 18, 2019
Q&A with GlobalWebIndex's Virna Sekuj about recent survey of U.S. and U. ...
- Liquid Death Uses Witchcraft To Kill Thirst -- And Plastic Bottles
Marketing Daily, Steve Ellwanger - Thursday, October 17, 2019
According to company co-founder and CEO Mike Cessario, if you're going ...
- Killing Fewer Cows: Here Comes Lab-Based 'Cultivated Meat'
Marketing Daily, Steve Ellwanger - Wednesday, October 16, 2019
Cellular agriculture involves creating meat from animal cells in a laboratory ...
- Wendy's Breakfast Rollout Menu: Sandwich-Based, Simple
Marketing Daily, Steve Ellwanger - Tuesday, October 15, 2019
Wendy's U.S.president predicted breakfast sales will quickly represent at least 10% ...
- California Pizza Kitchen Blows Minds With Cauliflower Crust
Marketing Daily, Steve Ellwanger - Monday, October 14, 2019
Campaign creative has people biting into a slice of cauliflower-crusted pizza whi ...
- Tide Is High, Continues To Rise In Beverage Aisles
CPG Insider, Steve Ellwanger - Friday, October 11, 2019
Coca-Cola Co. alone showcased 28 new stock-keeping units at the recent Nation ...
- Kids Squawk At Hidden Vegetables In New Perdue Chicken Campaign
Marketing Daily, Steve Ellwanger - Thursday, October 10, 2019
Perdue said the new line is aimed at "flexitarian" families "hungry f ...
- B.Good's Menu: Farm-Based Charity, 'Flexitarian' Burgers
Marketing Daily, Steve Ellwanger - Wednesday, October 9, 2019
Boston-based casual fast-food chain B.Good hopes to "inspire the good in peopl ...
- Bob Evans Farms Uses Celebs To Target 'Life Hackers,' Food Lovers
Marketing Daily, Steve Ellwanger - Tuesday, October 8, 2019
A new spot titled "A Sample To Remember," with TV personalities Jer ...
- Amid Rise of Energy Drinks, Pepsico Ponders What To Do With Mountain Dew
Marketing Daily, Steve Ellwanger - Monday, October 7, 2019
Mountain Dew is at the intersection of carbonated soft drinks and t ...
- Big Bets On Pet Supplies Chase Shifting Consumer Desires
CPG Insider, Steve Ellwanger - Friday, October 4, 2019
If there's one phrase that best summarizes the arc of the p ...
- New Ocean Spray Atoka Brand Launches Plant-Based Wellness Drinks
Marketing Daily, Steve Ellwanger - Thursday, October 3, 2019
In the greater Boston area, Atoka's Tea Tonics and Herbal Shots a ...
- Conagra Sprucing Up Pinnacle Brands As Snacks Drive Growth
Marketing Daily, Steve Ellwanger - Wednesday, October 2, 2019
Wish-Bone is flying ahead of other Pinnacle brands in the rejuvenation formatio ...
- Happy Family Organics Campaign Depicts Real Families In B&W Spots
Marketing Daily, Steve Ellwanger - Wednesday, October 2, 2019
One spot's voiceover says "Messy, meet happy. We think you two a ...
- Caribou, Dunkin', Starbucks Dominate Coffee Chain Traffic
Marketing Daily, Steve Ellwanger - Monday, September 30, 2019
Caribou's stronghold is in the Midwest and central United States, Dunkin ow ...
- Amazon's CPG Ecommerce: Slowing But Still Dominant
CPG Insider, Steve Ellwanger - Friday, September 27, 2019
Competitors have been nipping away at Amazon in "highly focused sub-categories," accordi ...
- Kind Takes Aim At Synthetic Dyes In Food
Marketing Daily, Steve Ellwanger - Thursday, September 26, 2019
NYC display of giant test tubes was meant to approximate amount ...