- Detroit Chili's Targets Stressed Families By Busing Them To Dinner
Marketing Daily, Steve Ellwanger - Wednesday, September 25, 2019
The event came 18 months after the restaurant chain simplified its ...
- 'Alexa, What's New With Oreo?' Helps To Promote Flavor Contest
Marketing Daily, Steve Ellwanger - Tuesday, September 24, 2019
Mondelez is using celebrities, social media incentives and Alexa to keep peop ...
- 'Time To Rise' Connects Stacy's Pita Chips With Female Entrepreneurs
Marketing Daily, Steve Ellwanger - Monday, September 23, 2019
Frito-Lay will mark the fifth annual Women's Entrepreneurship Day next month ...
- Tsunami Of RTD Coffee Products Just Beginning
CPG Insider, Steve Ellwanger - Friday, September 20, 2019
According to Nielsen, dollars sales of RTD coffee products in the Unit ...
- Dunkin' App Refresh Expands Mobile Ordering, Helps Personalize Offers
Marketing Daily, Steve Ellwanger - Thursday, September 19, 2019
"I think the power of having a rewards program is our abili ...
- Social 'Chicken Wars' Boosted Chick-fil-A Traffic Amid Category Decline
Marketing Daily, Steve Ellwanger - Wednesday, September 18, 2019
More people visited Chick-fil-A and Popeyes as companies traded tweets -- b ...
- Panera Bread Woos 'Flexitarians' With Grain Bowl Menu Additions
Marketing Daily, Steve Ellwanger - Wednesday, September 18, 2019
The launch is being supported by a campaign titled "Full of Goo ...
- PepsiCo's PepCoin Loyalty Program Sends Rewards To PayPal, Venmo
Marketing Daily, Steve Ellwanger - Monday, September 16, 2019
PepCoin rewards members for buying a beverage and a snack and appli ...
- Harry's Co-Founders Will Bring D2C Lessons To Edgewell Brands
CPG Insider, Steve Ellwanger - Friday, September 13, 2019
"Our opportunity is to think about how to reposition [Edgewell] brands ...
- Milk Board Fights Conspiracy Theories With 'Funny Or Die' Video
Marketing Daily, Steve Ellwanger - Thursday, September 12, 2019
Front and center in the new brand campaign is Bobby Mooer II ...
- Dave & Buster's Hopes New App, More Digital Ads, Will Increase Repeat Visits
Marketing Daily, Steve Ellwanger - Wednesday, September 11, 2019
Restaurant chain is also adding 50-foot LED WoW Walls to revitalize dini ...
- AriZona's New Print Magazine Celebrates Brooklyn, Bodegas And Fashion
Marketing Daily, Steve Ellwanger - Tuesday, September 10, 2019
The glossy pub will be free with the purchase of one ...
- P&G Cleans Up In Detergent Category
Marketing Daily, Steve Ellwanger - Monday, September 9, 2019
Procter & Gamble has found success by focusing on speedier innovation a ...
- Vaping Criticism: Is It Warranted?
CPG Insider, Steve Ellwanger - Friday, September 6, 2019
Vaping was thought to be responsible for recently reported mysterious lung affliction ...
- Grubhub's 'Perks' App Feature Flags Dining Deals, Integrates With Loyalty Programs
Marketing Daily, Steve Ellwanger - Thursday, September 5, 2019
"Grubhub is trying to make itself more of a destination app rath ...
- Nutella Aims To Own Weekend Breakfasts With Year-Long Campaign
Marketing Daily, Steve Ellwanger - Wednesday, September 4, 2019
Nutella's core consumer target is moms, 56% of whom feel less ti ...
- With Snacks Strong, Campbell Focuses On Soup Innovation
Marketing Daily, Steve Ellwanger - Tuesday, September 3, 2019
The company says it is injecting "much-needed investment in the businesses... includi ...
- Food Leads The Way As Private Label Flourishes
CPG Insider, Steve Ellwanger - Friday, August 30, 2019
Brandless, the online startup that sells food and personal care products (ma ...
- All Things Keto: Brands Continue To Align With Popular Diet
Marketing Daily, Steve Ellwanger - Wednesday, August 28, 2019
Depending on what you read, Ketogenic diets -- low-carb, high-fat -- m ...
- Roar Organic Models Seek To Inspire 'Functional' Beverage Seekers
Marketing Daily, Steve Ellwanger - Tuesday, August 27, 2019
The four Roar Models share on social media their insights, personal journey ...
- KFC Tests Plant-Based Chicken, Rolls Out Mac & Cheese
Marketing Daily, Steve Ellwanger - Monday, August 26, 2019
Kentucky Fried Chicken is dipping a tiny finger into the plant-based me ...
- Doritos Sheds Logo In New Campaign Targeting Gen Z
Marketing Daily, Steve Ellwanger - Monday, August 26, 2019
Doritos social channels will remove logos, brand mentions and all previous conten ...
- AB InBev Seeks Partners With Culture Fit, 'Premium, But Accessible'
CPG Insider, Steve Ellwanger - Friday, August 23, 2019
"There's no such thing as too small" a company to partner wit ...
- Owners Of Arby's, Au Bon Pain Enter Top 10 Foodservice Ranks
Marketing Daily, Steve Ellwanger - Thursday, August 22, 2019
In a separate ranking, 'Nation's Restaurant News' cited MOD Pizza as t ...
- Hershey Invests In Fulfil Bars, Rxbar Expands To Breakfast Table
Marketing Daily, Steve Ellwanger - Wednesday, August 21, 2019
Hershey has taken a minority stake in FULFIL Holdings Limited, the Dublin-bas ...
- TripAdvisor WiFi Add-On Drives Restaurant Email Marketing
Marketing Daily, Steve Ellwanger - Tuesday, August 20, 2019
TripAdvisor offers restaurants their own custom-branded WiFi add-on so eateries can colle ...
- Atomo To Launch Molecular Coffee Products Without The Beans
Marketing Daily, Steve Ellwanger - Monday, August 19, 2019
"By replicating the taste, aroma and mouthfeel of coffee, we've designed ...
- As CPG Companies Reduce Packaging Waste, Recycling Lags
CPG Insider, Steve Ellwanger - Friday, August 16, 2019
"America's recycling systems are increasingly complicated," with the country recycling only 3 ...
- Lorissa's Kitchen Targets Busy Moms In New Meat Snack Campaign
Marketing Daily, Steve Ellwanger - Thursday, August 15, 2019
Premium meat snack provider pulled together a female-led production team, all-female clie ...
- Monster Bash: Bang Sues Energy Drink Competitor Again
Marketing Daily, Steve Ellwanger - Wednesday, August 14, 2019
The legal disputes keep on coming at Monster Beverage Corp., even ...