- Psychic Advisor Keen Launches First TV Campaign In 10 Years
MAD, Larissa Faw - Wednesday, October 10, 2018
"There's a shift happening in public perception...There is no 'late-night, hush-hush' dire ...
- Familiar Face Featured In New Honey Bunches Of Oats Campaign
Out to Launch, Larissa Faw - Wednesday, October 10, 2018
Campaign brings back the cereal brand's long-time spokesperson, Diana Hunter. ...
- Bumble Builds Brand Through Empowerment
MAD, Larissa Faw - Tuesday, October 9, 2018
Bumble is launching the #FindThemOnBumble campaign, designed to showcase inspiring people fr ...
- Ace Hardware Tweaks Its Brand Positioning
MAD, Larissa Faw - Tuesday, October 9, 2018
The core messaging points are: "Around the Block. What you need ...
- Assured Guaranty Debuts New 'Stronger' Tagline
Out to Launch, Larissa Faw - Tuesday, October 9, 2018
Assured Guaranty is launching a new integrated campaign to raise awareness f ...
- Publicis Media Forms platformGSK To Service New Account
MAD, Larissa Faw - Monday, October 8, 2018
The bespoke unit will service the pharma giant's estimated $1.5 billion glob ...
- ROI Carries Various Meanings, Depending On Data
MAD, Larissa Faw - Monday, October 8, 2018
The definition of return on investment (ROI) is in the eye ...
- J. Walter Thompson Launches Lifestyle-Focused Boutique Agency
MAD, Larissa Faw - Monday, October 8, 2018
MiNY -- made-in-New-York -- will specialize in beauty, fashion, luxury and lifesty ...
- It Rains Beer In Deschutes Brewery Campaign
Out to Launch, Larissa Faw - Monday, October 8, 2018
The campaign introduces a "beer cloud" that stands nine feet high a ...
- Forsman & Bodenfors Adds NY-based Creative Duo
People on the Move, Larissa Faw - Monday, October 8, 2018
Forsman & Bodenfors (F&B) is hiring creative duo Jordan Chouteau and Cer ...
- The Future Of Agencies According To Nick Law
MAD, Larissa Faw - Friday, October 5, 2018
One thing has to go: the chief digital officer title, Law to ...
- Imre Buys Luxury PR Agency JMPR
MAD, Larissa Faw - Friday, October 5, 2018
Imre said the acquisition would help it meet growing client demand f ...
- How Empathy Drives Marketing Communications
MAD, Larissa Faw - Thursday, October 4, 2018
Brands now use tech to understand the human behind the computer. H ...
- Publicis Groupe Acquires Czech Republic's Kindred Group
MAD, Larissa Faw - Thursday, October 4, 2018
Founded in 2013, the Kindred Group network operates several specialized agencies su ...
- How Legacy Brands Are Staying Relevant For Today's Consumer
MAD, Larissa Faw - Thursday, October 4, 2018
"The shift we are trying to make is [from] mass marketing ...
- Consolidating In Boulder, CP+B Shutters LA Office
MAD, Larissa Faw - Thursday, October 4, 2018
A majority of the L.A. office's employees are being offered relocation ...
- UGG Celebrates 40 Years With Big Ad Push
Out to Launch, Larissa Faw - Thursday, October 4, 2018
The creative, developed by 72andSunny, is designed to reach the next generati ...
- MMGY Global Lands Destination DC AOR
Accounts on the Move, Larissa Faw - Wednesday, October 3, 2018
Destination DC (DDC), the official destination marketing organization for Washington, DC, ...
- Report: Collaboration Is Key To CMO Success
MAD, Larissa Faw - Wednesday, October 3, 2018
The research reveals that collaboration is the key to success for chi ...
- Stagwell Group Takes Majority Stake In Ink
MAD, Larissa Faw - Wednesday, October 3, 2018
Ink creates digital, video, print and experiential branded content for 21 trav ...
- So Much Data: How Do You Get Insights?
MAD, Larissa Faw - Wednesday, October 3, 2018
Stagwell Partner's Mark Penn's most important data touchpoint boils down to favorabili ...
- #ThatsHarrassment Video Viewership Spikes Post-Kavanaugh Hearing
MAD, Larissa Faw - Wednesday, October 3, 2018
David Schwimmer, who partnered with the Ad Council and director Sigal Av ...
- i.d.e.a. Creates New Campaign To Showcase Harrah Casino Makeover
Out to Launch, Larissa Faw - Wednesday, October 3, 2018
Harrah’s Ak-Chin Casino is launching a new brand platform and ad campai ...
- Elevation Grows Virginia Green Lawn Care Account
Accounts on the Move, Larissa Faw - Tuesday, October 2, 2018
Virginia Green Lawn Care is assigning additional responsibilities to creative AOR Elevati ...
- Nike Vets Launch Creative Shop
MAD, Larissa Faw - Tuesday, October 2, 2018
The Portland-based agency intends to work with companies from brand and produ ...
- Report: Majority Of Global Consumers Are 'Belief-Driven' Buyers
MAD, Larissa Faw - Tuesday, October 2, 2018
Two in three global consumers are now "belief-driven" buyers who express purcha ...
- What It Takes To Build A 'Dynamic' Agency/Partner Team
MAD, Larissa Faw - Tuesday, October 2, 2018
Agency executives and clients took to the stage at Advertising Week N ...
- Goodby: Be Naughty And Save Advertising
MAD, Larissa Faw - Tuesday, October 2, 2018
In between slides of his family, Goodby reminisced about great advertising. ...
- Are Agency Trading Desks Better Than In-House Operations?
MAD, Larissa Faw - Tuesday, October 2, 2018
There's no right or wrong answer, according to panelists at an Advertisi ...
- Modern Acupuncture 'Tingles' With First Ad Campaign
Out to Launch, Larissa Faw - Tuesday, October 2, 2018
Modern Acupuncture is unveiling the health and beauty franchise's new motto, "Let ...