Andrew StarkMember since February 2016Contact Andrew
- Senior Vice President, Content Division PulsePoint
- Belvedere Tiburon California
- 94920 USA
Articles by Andrew All articles by Andrew
- Educating vs. Advertising: How To Be A Trusted Resource, Build Relationships in
Marketing Insider on
Speaking with someone is more effective than speaking at them. The same is true for marketing; it is always better to engage your audience by sharing useful information as opposed to simply showing a concept and hoping for a positive reaction. Ultimately, this is the main premise behind content marketing: creating a meaningful connection which serves as a foundation for a lasting relationship.
- Why Political Candidates Should Start Thinking Like Content Marketers in
Marketing: Politics on
Campaigns today can look a lot like modern businesses, leveraging the latest technology and data to increase their efficiency and ROI. As political decision-making has moved from smoke-filled backrooms to social media and cable news, politicians, like businesses, need to think strategically about their brand perception and how they can best move people through their funnel.