Anne Zeiser

Articles by Anne All articles by Anne

• Issue Fatigue Reflected In Super Bowl Ads in MediaDailyNews on 02/10/2025
  

  The Big Game had fewer hard-hitting social cause messages than years past, due to the polarization of opinions in the presidential election and corporate fear of alienating Trump.

• Trump: Antidote To Youth Apathy in Marketing Politics Weekly on 11/06/2018
  

  In the long run, this White House will catalyze a huge backlash effect within the U.S., advancing the very opposite ideals it purports to espouse.

• Comic Relief For Social Change in Marketing Daily on 05/23/2018
  

  The harsher the conditions and reality, the more fodder there is and the greater the need for comic relief and social change.

• Unpacking the NRA's Communications Playbook in Marketing Daily on 03/14/2018
  

  Today, teens will stage a 17-minute nationwide school walkout at 10 a.m. This will bring the horror and the need for real solutions back to the forefront of America's consciousness.

• Super Bowl Makes 'Heroic' Play To Unify America in Marketing Daily on 02/05/2018
  

  It seems the advertisers got the "feel good" memo, too, generally taking few risks.

• Grammys Deliver A Chorus Of Activism in Marketing Daily on 01/29/2018
  

  Nikki Haley's missive that the skit was off pitch fired up the social-verse, with a cacophony of voices chronicling the long and storied marriage of art and politics.

• Are CEOs The Next Public Servants? in Marketing Insider on 01/22/2018
  

  The bell has rung on year one of Donald Trump's exhausting and culturally tempestuous presidency. His provocative executive orders and tweets have spawned immense activism by students, women, athletes, scientists, and actors - railing against Trump's bigotry and Gilded Age policies. And for the first time in recent history, corporations and their CEOs have actively entered the political fray.

Comments by Anne All comments by Anne

• It's On! '60 Minutes' Strikes Back At Parent Paramount by Adam Buckman (TVBlog on 04/29/2025)
  

  Adam, as a former employee of CBS, when I saw Scott Pelley say this live, I lost my breath. Imagine a world where "60 Minutes" no longer has the freedom to serve as our journalistic bastion of truth. I do not understand how so many people are bind to rapid erosion of the Constitution: suppressing free speech and the vote; eliminating due process of law; ignoring balance of power, checks and balances, and clear roles of the three branches; violating equality under the law and separation of church and state; disregard of judicial rulings...and the list goes on.  The "I told you so's" will offer little solace.  

• Bunch Of People Sitting Around Talking Is Not Entertainment by Adam Buckman (TVBlog on 04/09/2025)
  

  I worked for long a stint in the marketing industry -- in between my news producing and documentary producing careers -- and we did a lot of focus groups.  Watching any group of people discussing anything in a carefully guided discussion --- from political candidates to the mouthfeel of hamburgers  -- is remarkable. We used to sit behind the glass, eating our M&Ms, sometimes trying not to wet our pants because of some of the funny things that people would say.  Or trying not to cry after hearing the saddest, most heartfelt realities of someone's life. Focus groups are a fantastic lens not only on human nature, but alo on the human condition. Most people reveal themselves -- no matter the topic.  There's always one blowhard in the group (they sit in a certain spot in relation to the moderator). There are always a few "followers" who just agree with others or don't counter the most strident speakers. The most interesting are the people who are neither.  They can be brilliant, poetic, and worldly OR ignorant, prejudiced, and parochial -- and everything in between. Different parts of the country reveal geographical differences in POV, experiences etc. So I propose a show that's just good focus groups. 

• Who Should We Endorse And Why? by Joe Mandese (RTBlog on 10/26/2020)
  

  Yes, MediaPost should judge the presidential candidates agains the six pillars of character and endorse a candidate accordingly. (*1) The character pillars are:RESPECTTreat others with respect and follow the Golden Rule • Be tolerant and accepting of differences • Use good manners, not bad language • Be considerate of the feelings of others • Don’t threaten, hit or hurt anyone • Deal peacefully with anger, insults, and disagreementsTRUSTWORTHINESSBe honest in communications and actions • Don’t deceive, cheat or steal • Be reliable — do what you say you’ll do • Have the courage to do the right thing • Build a good reputation • Be loyal — stand by your family, friends, and country • Keep your promisesRESPONSIBILITYDo what you are supposed to do • Plan ahead • Be diligent • Persevere • Do your best • Use self-control • Be self-disciplined • Think before you act • Be accountable for your words, actions and attitudes • Set a good example for others • Choose a positive attitude • Make healthy choicesFAIRNESSPlay by the rules • Take turns and share • Be open-minded; listen to others • Don’t take advantage of others • Don’t blame others carelessly • Treat all people fairlyCARINGBe kind • Be compassionate and show you care • Show Empathy • Express gratitude • Forgive others and show mercy • Help people in need • Be charitable and altruisticCITIZENSHIPDo your share to make your home, school, community and greater world better • Cooperate • Get involved in community affairs • Stay informed; vote • Be a good neighbor • Obey laws and rules • Respect authority • Protect the environment • VolunteerThe traits I seek in a leader are:Trustworthy. Honorable. Honest. Sincere. Thoughtful. Informed. Thorough. Competent. Effective. Fair. Stable. Dependable. Responsible. Disciplined. Kind. Understanding. Sensitive. Selfless. Empathetic. Generous. Responsive. Couragous. Respectful. Respected. Positive. Inspirational.Trump fails all six elements of good character. He possesses none of my critera either.  Biden possesses all of these traits. The contrast in their characyers is stark.This presidential election is a matter of character. Make the endorsement based on character. Vote based on character. *1) https://charactercounts.org/program-overview/six-pillars/

• Your Cultural Biases Can Impact Research Design by Mario Carrasco (Marketing Insider on 09/14/2020)
  

  Great article!

• Documentaries Are Media, Too by Cory Treffiletti (Media Insider on 09/09/2020)
  

  I agree, but I am biased as I've worked on documentaries for PBS for 30 years. For onging weekly documentary series, on PBS there's nothing like NOVA for science, Frontline for political affairs, American Experience for US history, Nature for the natural world (kid friendly), POV and Independent Lens on public affairs and cultural persepctives. Watching these regularly is tantamount to getting a PhD on the world. Additionally, there are fantastic documentary limited documentary series on a variety of subjects, most noteworthy those american icons by Ken Burns.If you want more digestible bites (shorter content) check out pBS Digital Studios with short documentary films on a variety of subjects, many quite funny.

• The (Continuing) Importance Of Brand by Maarten Albarda (Media Insider on 06/28/2019)
  

  Thank you Maarten: This is exactly what I was looking for. I appreciate your taking the time to provide this info. Best, Anne

• The (Continuing) Importance Of Brand by Maarten Albarda (Media Insider on 06/28/2019)
  

  Hello Maarten: I read with interest your recent Mediapost article about channel branding and you cited some Viacom research. Could you supply the link to that research. I'd like to look at it and cite it for my work, but need the actual research to do so. Thanks, Anne

• Google Builds Brands, 93% Of CMOs Say It's An Increasingly Difficult Task by Laurie Sullivan (Performance Marketing Insider on 03/22/2019)
  

  This was interesting. Do you have a link to the original research? Thanks.

• Apple Goes To School To Reboot iPad's Cred As A Learning Tool by Thom Forbes (Marketing Daily - Top of the News on 03/28/2018)
  

  This is a pointed attempt for Apple to get back to its roots. Remember the days when Apple made a name for itself by donating Apple products to schools? That move both increasd awareness and use of the the counter-culture personal computer and helped get needed technology into schools. Nowadays, Chromebooks dominate schools, supported by a suite of school-friendly Google software products.  My son's middle school has a teacher who's also a Google specialist whose job is to teach teachers and kids how to use all the products- for example, creating graphs for data collected in science class etc. Google's fully entrenched.Apple has a ways to go to regain the school market. It's chief poroblem, the cost of Apple products. (This is now a real problem with the consumer market too; $1,000 for a smart phone)

• A Funny Thing Happened On My Way To Deleting Facebook by Joe Mandese (RTBlog on 03/26/2018)
  

  I wonder whether we "own" our own data history. Could someone sue to have that data wiped out?

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