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Anne Zeiser is an award-winning transmedia and social impact producer, journalist, and media strategist. She's the founder of Azure Media, which produces high profile transmedia projects on air, online, and on the go that fuel positive social impact in communities, in schools, and in capitols. She's worked at PBS’s WGBH and CBS News/Boston; in government and on public projects; and for several national marketing firms as a strategic planner and cause expert. Zeiser is a member of the National Academy of Television Arts & Sciences and the Filmmakers Collaborative board, and is an adjunct professor at Emerson College. She's also the author of Transmedia Marketing: From Film and TV to Games and Digital Media, a new title from Focal Press in The American Film Market® Presents book series. (Transmedia Marketing-Amazon: https://www.amazon.com/Transmedia-Marketing-Digital-American-Presents/dp/041571611X Transmedia Marketing Website: http://TransmediaMarketing.com)

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  • Who Should We Endorse And Why? by Joe Mandese (RTBlog on 10/26/2020)

    Yes, MediaPost should judge the presidential candidates agains the six pillars of character and endorse a candidate accordingly. (*1) The character pillars are:RESPECTTreat others with respect and follow the Golden Rule • Be tolerant and accepting of differences • Use good manners, not bad language • Be considerate of the feelings of others • Don’t threaten, hit or hurt anyone • Deal peacefully with anger, insults, and disagreementsTRUSTWORTHINESSBe honest in communications and actions • Don’t deceive, cheat or steal • Be reliable — do what you say you’ll do • Have the courage to do the right thing • Build a good reputation • Be loyal — stand by your family, friends, and country • Keep your promisesRESPONSIBILITYDo what you are supposed to do • Plan ahead • Be diligent • Persevere • Do your best • Use self-control • Be self-disciplined • Think before you act • Be accountable for your words, actions and attitudes • Set a good example for others • Choose a positive attitude • Make healthy choicesFAIRNESSPlay by the rules • Take turns and share • Be open-minded; listen to others • Don’t take advantage of others • Don’t blame others carelessly • Treat all people fairlyCARINGBe kind • Be compassionate and show you care • Show Empathy • Express gratitude • Forgive others and show mercy • Help people in need • Be charitable and altruisticCITIZENSHIPDo your share to make your home, school, community and greater world better • Cooperate • Get involved in community affairs • Stay informed; vote • Be a good neighbor • Obey laws and rules • Respect authority • Protect the environment • VolunteerThe traits I seek in a leader are:Trustworthy. Honorable. Honest. Sincere. Thoughtful. Informed. Thorough. Competent. Effective. Fair. Stable. Dependable. Responsible. Disciplined. Kind. Understanding. Sensitive. Selfless. Empathetic. Generous. Responsive. Couragous. Respectful. Respected. Positive. Inspirational.Trump fails all six elements of good character. He possesses none of my critera either.  Biden possesses all of these traits. The contrast in their characyers is stark.This presidential election is a matter of character. Make the endorsement based on character. Vote based on character. *1) https://charactercounts.org/program-overview/six-pillars/

  • Your Cultural Biases Can Impact Research Design by Mario Carrasco (Marketing Insider on 09/14/2020)

    Great article!

  • Documentaries Are Media, Too by Cory Treffiletti (Media Insider on 09/09/2020)

    I agree, but I am biased as I've worked on documentaries for PBS for 30 years. For onging weekly documentary series, on PBS there's nothing like NOVA for science, Frontline for political affairs, American Experience for US history, Nature for the natural world (kid friendly), POV and Independent Lens on public affairs and cultural persepctives. Watching these regularly is tantamount to getting a PhD on the world. Additionally, there are fantastic documentary limited documentary series on a variety of subjects, most noteworthy those american icons by Ken Burns.If you want more digestible bites (shorter content) check out pBS Digital Studios with short documentary films on a variety of subjects, many quite funny.

  • The (Continuing) Importance Of Brand by Maarten Albarda (Media Insider on 06/28/2019)

    Thank you Maarten: This is exactly what I was looking for. I appreciate your taking the time to provide this info. Best, Anne

  • The (Continuing) Importance Of Brand by Maarten Albarda (Media Insider on 06/28/2019)

    Hello Maarten: I read with interest your recent Mediapost article about channel branding and you cited some Viacom research. Could you supply the link to that research. I'd like to look at it and cite it for my work, but need the actual research to do so. Thanks, Anne

  • Google Builds Brands, 93% Of CMOs Say It's An Increasingly Difficult Task by Laurie Sullivan (Inside Performance on 03/22/2019)

    This was interesting. Do you have a link to the original research? Thanks.

  • Apple Goes To School To Reboot iPad's Cred As A Learning Tool by Thom Forbes (Marketing Daily - Top of the News on 03/28/2018)

    This is a pointed attempt for Apple to get back to its roots. Remember the days when Apple made a name for itself by donating Apple products to schools? That move both increasd awareness and use of the the counter-culture personal computer and helped get needed technology into schools. Nowadays, Chromebooks dominate schools, supported by a suite of school-friendly Google software products.  My son's middle school has a teacher who's also a Google specialist whose job is to teach teachers and kids how to use all the products- for example, creating graphs for data collected in science class etc. Google's fully entrenched.Apple has a ways to go to regain the school market. It's chief poroblem, the cost of Apple products. (This is now a real problem with the consumer market too; $1,000 for a smart phone)

  • A Funny Thing Happened On My Way To Deleting Facebook by Joe Mandese (RTBlog on 03/26/2018)

    I wonder whether we "own" our own data history. Could someone sue to have that data wiped out?

  • 'No Irish Pub' Experiment Aims To Teach Tolerance by Tanya Gazdik (Marketing Daily on 03/22/2018)

     I didn't notice that was a live link! Many thanks Tanya.

  • 'No Irish Pub' Experiment Aims To Teach Tolerance by Tanya Gazdik (Marketing Daily on 03/22/2018)

    This is fascinating. A few questions: Why did the "experimenters" focus on Irish heritage? Is there data that more people claiming Irish heritage are racist or prejudiced? Is there social science behind this or was it more a "stunt" around St. Patty's day to use video to tell a story?

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