Rene Federico talks about Primark's approach to balancing digital marketing with an in-store retail model, how the brand thinks about discovery in an AI-driven landscape, and how they leverage IP partnerships to drive brand affinity, traffic, and ultimately sales.

Nekter Juice Bar's CTO writes, "AI was advertised as a game-changer for marketing, but anyone who has tried it knows the frustration: great models producing mediocre results. It's not the technology, it's us. "

Devin Nagy talks about how Don Julio and Casamigos drove culture-led marketing, from creator partnerships to global activations. He also shares advice on experimentation and how marketers can persuade senior leadership to embrace new technologies.

At our Pharma & Health Summit in Clearwater, leaders from Bayer, Sanofi, Northwell Health, Mount Sinai, Spectrum Science shared insights on leveraging data, evolving search behavior, content-driven patient acquisition, and building trust with senior leadership.

At our Travel & Hospitality Summit in Naples, leaders from Hyatt, United, Southwest Airlines, NYC Tourism, Biltmore Hotel shared insights on emotional brand building, creating frictionless experiences, partnerships, implementing AI, and balancing personalization with privacy.

Micheal Gumbert writes, "Can you control, and then optimize, your audience's attention? Our audiences notice, they see and hear, our advertising but they might not actually be paying attention."

Blake Hochberger shares his take on why organic growth, long-term brand building, and first-party data outperform short-term tactics. Plus, discover why he favors the World Cup over the Olympics for passionate fan engagement.

Seth Goldman talks about scaling a mission-driven brand, connecting with fans through field marketing and events, and advice for brands with limited budgets. Plus tune in to hear Seth's "Rethink, What You Drink" rap song.