Marketing CPG Weekly Editions for October 2020
Marketing CPG Weekly - Friday, Oct. 30, 2020
More CPG Brands Reaching Out To Hispanic Consumers, Causes
P&G Gets Added COVID-19-Fighting Approval For High-Flying Microban 24
Danone's Two Good Yogurt Goes All In To Reduce Food Waste
Boston Beer Not 'Normal Company,' But Its Corporate Culture Works Well
Bud Light Seltzer's Ugly Sweater 12-Pack Gives Holidays Some New Flavors
Arm & Hammer Helps 'Impurrfect' Cats
In Dove's Basketball Partnership, Unilever Moves From Ads To Acts
Quip Expands With Move To Walmart, More Products
Marketing CPG Weekly - Friday, Oct. 23, 2020
MyAir Goes D2C To Sell Personalized Nutrition Bars
P&G's Pritchard Ties Ad Reform To Its Stand On Social Issues
Banza's Chickpea-Crust Pizzas Challenge Wheat-, Cauliflower-Based Pies
Start-Up Proudly Sells Product To Throw Out In A Few Weeks
Confluence Of Flu, COVID-19 Fuels Brand Campaigns
Degree Deodorant OOH Campaign Urges You To Exercise -- It's Good For Business
How CPG Advertisers Can Get Ahead Of The COVID Curve
Marketing CPG Weekly - Friday, Oct. 16, 2020
NAD's Brett: Chasing Direct Sellers' COVID-19 Product Claims
Shareholders Put Squeeze On Charmin, Push P&G To Improve On Deforestation Issues
Oh, That's Ill! Mucinex Launches Clothing Line Called 'Sickwear'
With Diversity Record Under Fire, P&G's Old Spice Pairs With Powerful 'Black Boys' Film
Orbit Enlists Chris Parnell To Help Clean Up 'Dirty' Online Dating
Mars Petcare Offers Halloween Fun
Civic-Minded Pitch Framed As Joke: Coors Seltzer's 'The Sacrifice'
Marketing CPG Weekly - Friday, Oct. 9, 2020
Personal Hygiene Brand PiperWai Sees Oceans Of Opportunity In Recycled Plastic
Mindy Kaling New Face Of Campbell's Well Yes! Soups
Ad Review Panel: Glade's Lavender Scent May Not Be Better, But Lasts Longer
Tic Tac, Bazooka Launches Appeal To Desire For Fruity Flavors
Zoom, Purell, Netflix Fare Well During Pandemic
D2C Brand Native Heads To Retail With Support From New Ad Campaign
Pandemic Teens Love TikTok, Nike, Jordan; #BLM Rises
Brands Seek New Ways To Stand Out: 'Roadblocking,' 'Lead Generation Consulting' Spike
Marketing CPG Weekly - Friday, Oct. 2, 2020
Plant-Based Food, Beverages, Go From Trend To 'Revolution'
Bounce Spin-Off Claims To Stop Pet Hair Cling, Timely For COVID-Era Adoptions
Lyft Works With P&G To Convince Riders They're Getting Into A Clean Machine
At-Home Dining Helps Raise Household Penetration For General Mills
The End Of The Upfront --- At Last!
TV Could Lose $5 Billion In Advertising Through 2023: Analyst