Marketing Daily Editions for June 2007
Marketing Daily - Friday, June 15, 2007
Disney Creating 'High School Musical' For Wii, PlayStation2
P&G Names Beanstalk Group to License Global Trademarks
Sprint Nextel Features NASCAR's Montoya In TV Spot
Product Placement No Magic Marketing Bullet
P&G Using Influence To 'Bring The Love Back' To Brands
ANA Confab Seeks To Define, Illuminate Integration
Norelco's Racy Viral Bodygroom Video Spawns Sequel
Pfizer's Pudgy Puppy Drug Launches With BARC
Act, But Don't Overreact, Recall Study Advises
Marketing Daily - Thursday, June 14, 2007
Report: Kellogg To Stop Marketing Food Products To Children
Certified Pre-Owned Vehicle Sales Spike On Dealer Incentives
Neutrogena Signs Up Actress Jennifer Garner
Ikea Wins Gay Ad Award, But The Field Is Shrinking
Ogilvy Healthcare Practice Adds To Stable
Industry Veteran Joins AOL As CMO
Marketing Accountability: The Long And Short Of It
Unilever Leverages Consumer Obsession With Celebrity Gossip
Film Parlays Green Message Into $25M Marketing Support
Marketers Find What's Good For Environment, Good For Business
Applebee's Adds New Meaning To 'Consumer-Generated Content'
Marketing Daily - Wednesday, June 13, 2007
Piaggio Launches 'Transformers' Campaign For Vespa
Black & Decker Names Head of LitterMaid Pet Unit
Remington Taps Stylist For Promotions
Anheuser Wins 'Bud' Battle With Budejovicky
Babes In Skirts: Dresses Make A Comeback With Legs
Burger King, Visa Partner For Cashless Transactions Promo
American Airlines Partners With 'Steve Harvey Show'
Study: Today's Dads Play Big Roles In Kid-Related Purchases
Puma, 'Stuff' Co-Promote Golf, Gaming Tournaments
Alka-Seltzer Offers A Chance To Sin And Be Forgiven
Average CMO Tenure Creeps Over The Two-Year Mark
Marketers Cling To TV Even As Online Advertising Advances
Marketing Daily - Tuesday, June 12, 2007
Ross Joins Cytogen As SVP/Sales, Marketing
Porsche Content, Ads Are Narrowcast To Affluent Vacationers
Wendy's In Father's Day Adoption Push
Boris Becker, Polo Ralph Lauren Back Wimbledon
Philly's Global Marketing Is Paying Off
Anheuser To Distribute Vermont Vodka Made From Maple Syrup
Nearly Half Worry About Debt But Most Have No Plans In Place
Mattel's Barbie And Bonne Bell To Push Makeup For Little Girls
Russian Standard Vodka Sues Stoli, Launches 'Pure' Campaign
Survey Results Make A Case For Direct Mail
Marketing Daily - Monday, June 11, 2007
GlaxoSmithKline Launches $150 Million Effort For Alli
Polygamists Are Consumers, Too
Subway Ad Nets Grand Prize In Radio Contest
Mars Offers Sweepstakes With 'Take Dog To Work Day'
LG Puts Cell Phone Owners To Work As Music Critics
Study: Organic Food Not Necessarily Better For Environment
Marketing Associations Form New National Organization
Sears Calls On 'Over Your Head' Host To Intro Craftsman Line
Many Pharma Brand Managers Find Marketing Mix Lacking
Marketing Daily - Friday, June 8, 2007
TBWA Unit Takes Top Effie For Apple's 'Get A Mac' Campaign
PepsiAmericas, PepsiCo Buy Stake In Ukraine Juice Firm
Dunkin' Donuts Names Senior Brand Marketing Officer
Whirlpool Seeks Partners To Handle Products Under Its Name
With Red-Hot May Results, Saks Readies Fall Campaign
Growing Pet Products Push: Convenience = Luxury = $$$
As Hybrid Sales Hit 1 Million, Toyota Determined To Sell More
Microsoft To Sell New Zune At Target, Amazon.Com For 30 Days
Coke, Campbell In Distribution Deal For V8 Line Of Juices
Marketing Daily - Thursday, June 7, 2007
Ford Shines In J.D. Power's Quality Analysis
Nike Launching Ads Around 'Witness'
Lunesta Still Most-Recalled; Rozerem's Abe Lincoln Catching Up
Martino Flynn Expands Consumer Healthcare Practice
Miller Lite, Jeep In Summer Give-Away Promo
Camp Jeep Lines Up Entertainment For Yearly Event
Dell Announces Plans To Become Greenest Of Them All
Tyson Foods Aims $70 Million Campaign At Guilty Moms
Study: Consumer Satisfaction, Commitment to Banks On the Rise
L.L. Bean To Build Outdoor Education Theme Park In Maine
Marketing Daily - Wednesday, June 6, 2007
Digital Picture Frames Category Has Nowhere To Go But Up
A-B Priming Pump In Father's Day 'Here's To Beer' Push
Feds Try To Block Whole Foods, Wild Oats Merger
Sonic Drive-In Offering Free Root Beer Floats
Harrah's, Kraft Ink Deal For World Poker Series
Graco Invites New Parents To Vie For Catalog Cover
Gillette Hitting Home Runs For Prostate Cancer Research
Kids Using Consumer Electronics At Ever Younger Ages
Unnatural Beauty: Burt's Bees Generates Cosmetics Buzz
P. Diddy Helps Burger King Launch Late-Night Hours
Cuts By Largest Advertisers Drive Spending Down 0.3% In Q1
Marketing Daily - Tuesday, June 5, 2007
Hyundai, Nissan On Top In Consultancy's Annual Quality Index
Shutterfly Names Industry Veteran To CMO Post
Payless ShoeSource Adds Alice + Olivia To Guest Designers
Kraft Debuts Jingle Promotion For Oreo Cookies
Apple, AT&T Debut iPhone Spots, Announce June 29 Ship Date
Gulf Oil Pairs With MLB In Promo Contest Adds Women's Car Site To Network
Private-Label Goods On A Roll; Brands Take A Beating
Kimberly-Clark Puts Forth 'Hands-On' Effort For Viva Brand
Friendly's Targets Young Adults With Online 'iScream' Promo
Goodbye, Urban Consumer. Hello, Urban Hustler
Marketing Daily - Monday, June 4, 2007
Smaller Vehicles, Crossovers Boost May Auto Sales
KitchenAid Taps Brand Chief For Social Responsibility Role
KFC Gives Aspiring Musicians A Chance At Stardom
Verizon, Prince Offer Digital Download
Study Finds Consumers Are Still 'Trading Up'--Except for Housing
California Wine Wages New Campaign In 'Secession' Attempt
Baskin-Robbins Shores Up Expansion With 'Surf's Up' Campaign
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