Hirsch has been overseeing brand, advocacy and franchise positioning for Bristol-Myers Squibb's oncology franchise. O'Kane was previously in the communications department at Berlex Laboratories (now Bayer Healthcare).
Loder has joined the agency after six years of working in the media relations/public affairs department at Merck & Co., Inc., a research-based pharmaceutical company, where he served as one of the media relations representatives and worked on Merck's voluntary withdrawal of Vioxx in 2004.
--Tanya Irwin
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