• June 15, 2007

Procter & Gamble has retained New York-based The Beanstalk Group, a licensing consultancy handling Ford and others, to help manage its global trademark licensing business.

Beanstalk will initially focus on Pampers and Always on a global basis, and Max Factor in Europe. P&G will also continue its long-standing partnership with Nancy Bailey & Associates, which has been handling licensing for P&G brands for seven years.

"This arrangement will allow us to meet the needs of our expanding trademark licensing portfolio," said Gayle Jones, P&G's manager for trademark licensing, in a statement. "It establishes an additional agency resource to complement our work in North America and enables us to effectively play in other key markets."

The Beanstalk Group reps more than 40 brands.